The success of some entrepreneurs and entrepreneurs who create an expansive wave, like a tsunami, is surprising. But what do they do? They are generally very hardworking, persevering, passionate, excellent, disciplined, visionary and focused. They seek to constantly advance and have the ability to execute.
The business consultant Alex Nava, ensures that the most important ingredient for the success of a company, on a day-to-day basis, is DOING. “It will be useless to have a great recipe for success without execution,” says this learning facilitator who teaches the course Enforcement disciplines to help companies increase their productivity.
If you live in Mexico City, surely you have seen some white and green vans that carry the message: “How the supermarket should be”. Is about Faira top Mexican startup founded by Ricardo Wederwho in 2021 was named as a young leader of the World Economic Forum.
Ricardo is an angel investor, which means he has the capital to finance other startups. In 2020 your company Fair was chosen by Endeavor, a global community of mentors, entrepreneurs and investors. Jüsto was born in 2019 and has grown 400%. It operates in Mexico, Brazil and Peru.
In 2022 Jüsto received 152 million dollars in investment to continue growing and many wondered if Jüsto was the new Mexican unicorn. A Unicorn is a startup valued at more than 1,000 million dollars. However, Ricardo Weder is not interested in the “unicorn” label, but in being profitable.
The purpose of this entrepreneur is to have a giant company to generate a giant impact. At first Ricardo began taking orders in his car to family and friends. Then he made the decision to quit. cabify where he was the CEO and became global president. Although he has always had his personal endeavors.
tour of a Jüsto winery in CDMX
A group of journalists visited one of Jüsto’s wineries in CDMX where Ana Paula FrancoGlobal Impact Lead and David Andrade, Mr. Head of Growth. Both Jüsto collaborators took us on a tour to learn about the operation of this startup that not only sells fruits and vegetables, but more than 7,000 products (meat, dairy, eggs, bread, tortillas, drinks, as well as personal hygiene products and also home, etc.).
4 Jüsto processes
The objective is to guarantee the quality of the products and offer them at competitive prices.
- Receive in the wineries of Jüsto the fruits and vegetables of the suppliers of the Central de Abastos.
- Pass the product to refrigeration chambers with different temperatures. Jüsto owns this technology.
- Select, clean and pack the product. Atlas is a system developed by Jüsto that divides an order into departments: fruit and vegetables, bulk, dairy, etc.
- Accommodate the boxes in the vans and deliver the order to the client with the detail of a flower.
ingredients of success
Ricardo Weder has two partners: Alejandro Sisniega and Ricardo Martinez. Together and hand in hand with more than 2,000 vigilantes (employees), they are building one of the best startups in Mexico and Latin America.
By 2030, Jüsto wants to be Latin America’s favorite 100% digital super and then expand to the Latino market in the United States. They will soon open a distribution center at the Central de Abastos to control the quality of fruits and vegetables in refrigeration chambers.
The premise: use technology
Digitize processes, develop your own technology and take advantage of data and artificial intelligence to find out what the user wants. It doesn’t sound easy, but they are smart decisions that help ensure quality and offer a better shopping experience.
more fair practices
We are talking about values. Break those chains of injustice. That must be the main motivation. Jüsto was born to change unfair practices of traditional supermarkets with customers and small suppliers.
Alliances with MSMEs
Establish alliances with small companies that grow together with you. Help them in everything they need to be better. 80% of Jüsto’s suppliers are micro, small and medium-sized companies (MiPymes).
These are some success stories that have grown their sales up to 10 times more by being in the super 100% digital.
- Felix healthy drinks.
- Pizza 100% Mexican blue corn pizzeria that employs young people in situations of social abandonment.
- Artisan Dairy entrepreneurs from Chipilo, Puebla. This 100% self-sustaining ranch inspired the creation of the Justo Accelerator that supports the professionalization of MiPymes in general.
- isana organic and free-range eggs, which supports kalimoria community for adults with intellectual disabilities.
Launch of own brand products
Create own-brand products in the hands of small businesses. In the Jüsto catalog there are already 300 own-brand products that are of quality and at a competitive price. The most successful are Artisanal Dairy and Cage Free White Egg.