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Jurassic World is a unique film, as it demonstrates the value of being able to activate regional messages, to better promote the franchise.
The premiere of the film starting this June 1 is a reminder of how important the market has become.
A millionaire Mexican got the best mention in social networks, with the arrival of ‘Jurassic World’ to Mexican movie theaters, a film that is the latest installment of a franchise that has no waste and has become proof of how important communication through social networks has become and how certain personalities end up being the activator of the message that the companies communicate, in this case, the producer of the Jurassic World tape.
The message is an interesting case of how to scale a network promotion hand in hand with strategic allies, that is, hand in hand with activities that play a role for the brand.
The Mexican millionaire and Jurassic World
Mauricio Fernandez Garza is the mexican millionaire that in addition to being known for his fondness for collecting fossils, he is the one who took the message from the cast of the last film JurassicWorld.
The promo featured Laura Dern, Sam Neill and Jeff Goldblum greeting him by mentioning the prehistoric specimen. that scientists named Mauriciosaurius, this to honor the investment that the former Mayor of San Pedro, Nuevo León, carried out to find the remains.
“Hello Mauricio, we want to know everything about the Muriciosaurio, what it was like to make that discovery and, of course, your great gift to science”, Laura Dern snapped at him, while Goldblum tells him: “Many paleontologists have done the same thing he did: bones. And you play the character who has discovered many, many dinosaurs. Although he is special because they named one after him, and it’s not bad at all. You are a real-life version of the character in the movie.”
After this historical mention, Fernández only thanked with a sincere message: “I am eternally grateful that my friends from JurassicWorld.they took me into account for this event and that they want to know about the Mauriciosaurus”.
Within the film industry there are a number of resources that today warn us of how important communication is in the market.
Creativity in times of networks
Creativity in times of social networks has turned these platforms into important means of communication because they allow certain strategies to be activatedthat detailed views are not wasted, on the contrary, they patent a very valuable aspect that has to do with the way a post manages to scale.
For example, a case that explains the above with great success was revealed by House of Cards, one of the most ambitious productions in terms of Netflix original content, which gave the platform one of the best creative guidelines, when one of the characters of this production answered a Mexican politician after he used a speech from the series for his political campaign.
The creativity that lives today
The creativity that exists today has given way to an interesting exercise in the market, which has to do with the way in which today the consumer is involved in tasks that do not disappoint, on the contrary, they become important work actions, which undoubtedly manage to establish better consumption activities.
Given this, an element becomes increasingly important and it is the one that warns of how important creative interaction in networks has become. In fact, this was the best argument with which Netflix has been able to regionalize much of its content in countries like Mexico.
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