Johnie Walker Blue Label presents new limited edition
Johnie Walker Scotch whiskey introduced “Johnie Walker Blue Label Cities of the Future 2220”a collection that imagine what some of the world’s major cities will look like in 200 years such as: London, Hainan, Taipei, Mexico City, Seoul, Sydney, Bangkok, Berlin, Singapore and Mars. These illustrations will be embodied in each of the bottles of this special edition.
“Johnie Walker Blue Label Cities of the Future 2220” born thanks to digital artist Luke Hallswho has created this collection of 10 limited edition designs.
“The idea of continued collective progress in the world is something that really fires my imagination; I love that Johnnie Walker has such a progressive vision. That’s why it’s interesting for me to think about how these cities could be in the future. What excites me is the prospect of bringing this to life with the same dedication to craft that the team brings to Johnnie Walker Blue Label,” said Luke Halls.
AMD Announces Changes in Latin America Leadership
AMD has announced changes in its structure for Latin America, following the appointment of Tony Fernández-Stoll as corporate vice president of the Lenovo account; Nicolás Cánovas will assume the position of General Director for Latin America.
“AMD is committed to making technology a key ally and transformer in the day-to-day lives of people and companies. Latin America is a sample of how digitalization can catalyze progress and of the importance of computing to develop new processes and strategies within the data economy, a learning experience that has marked the last three years for me and that will undoubtedly mark the pattern of a new era of regional growth under the leadership of Nicolás”, commented Tony Fernández-Stoll.
With almost 20 years of experience, Tony Fernández-Stoll will now be responsible for managing the relationship with Lenovo globally. For his part, Nicolás Cánovas will continue the brand’s growth strategy in countries such as Argentina, Brazil, Chile, Colombia, Mexico and Peru.
“I am excited to be part of AMD’s strategy to consolidate Latin America as a global innovation engine, we know the weight and importance of the region for the company and I am confident that we will continue to increase the results of the countries in a positive way,” said Nicolás Cánovas .
New Director of Digital Marketing at LLYC Americas
David Martín Muñoz was appointed Director of Digital Marketing for the entire Americas region. He will be in charge of the area based on Paid Media solutions, SEO, Marketing Automation, Martech, Ad Tech, among others.
David Martín Muñoz, Director of Digital Marketing, said: “This challenge as head of Digital Marketing in a new region is similar to my challenges in the early days of Apache, only now we are riding in a car with two or three more speeds. It’s super exciting and challenging in terms of business and team, but it’s the most inspiring. In 2023 I think we will set a base, a solid structure that will allow us to establish ourselves in the Americas and, from there, we will grow very quickly”.
With more than 15 years of experience in Spain, the United Kingdom and Ireland in the world of advertising and technology.David Martín Muñoz will have as main functions to propose innovations in the catalog of services, the integration of the marketing value offer with other areas, relationship with partners and market penetration.
Arrives at Latam GroupM Nexus
Group M, WPP’s media investment group, announced the creation of Group M Nexus in Latin Americawith an integrated proposition of world-leading media performance services, to accelerate its clients’ marketing innovation while simplifying their media investment operations.
In Latam GroupM Nexus brings together more than 700 professionals servingto travands from group agencies: EssenceMediacom, Mindshare and Wavemaker.
For his part, Nicolas Bidon, CEO of GroupM Nexus, said: “I am very excited to announce the arrival of GroupM Nexus to Latin America. A comprehensive talent pool, digital service excellence, cutting-edge AI technology, and unique partnerships at scale in a new multi-channel performance organization with one purpose: to fuel the growth of our people, our agencies, and the incredible brands they represent. Today a union to innovate technologically and unlock new opportunities for everyone, brands, media and consumers is officially launched”.