So much mattel as Hasbro they have realized that their toys have a chance to succeed in other sectors. Today, for example, the spotlight is on Barbie, starring Margot Robbie and Ryan Gosling. However, at Mattel, for a long time, they have been contemplating bringing another popular franchise to the big screen: Hot Wheels.
Some might assume that, being brands that are sustained within the world of entertainment, adapting them to the cinema should not be too complicated. However, the above is totally wrong thinking. The reality is that the film industry targets a much broader audience. It is not enough to attract the attention of those who collect or play with such toys. With Hot Wheels will not be the exception.
We have known for years that JJ Abramsthe renowned American filmmaker who made some of the movies possible star trek and Star Warsraised his hand to take the reins of Hot Wheels. Now, the reality is that Abrams did not know very well how he could succeed with an adaptation of collector cars. Fortunately, that has already changed.
In an interview with The New YorkerJJ Abrams revealed that finally has a solid idea to make the movie of Hot Wheels. This, in addition, was viewed favorably by Mattel, which has the final decision to go ahead —or not— with the feature film.
“For a long time we were talking to Mattel about Hot Wheelsand we couldn’t find something that would fit what it deserves Hot Wheels. Then we came up with something emotional and well-grounded.”
JJ Abrams
Unfortunately, JJ Abrams declined to share additional details about Hot Wheels. The only thing we know is that Bad Robot, its production company, reached an agreement with Mattel to take over the production of the film. Of course, there is still a need to find a distributor that trusts in the project.
Gold important point is that JJ Abrams will not be alone in his adventure with Hot Wheels. In the elaboration of the script, he will have the support of Dalton Leeb and Nicholas Jacobson-Larson.
Hot Wheelsfrom conquest to conquest
At Mattel they have always been aware of the opportunity for success that Hot Wheels beyond scale cars. Before completing his jump to the big screen, the franchise has tried its hand at video games on multiple occasions.
In fact, just in 2021 we had the opportunity to enjoy Hot Wheels Unleashed, a racing title whose reception was quite positive. The specialized press gave it good ratings and sales exceeded expectations. Such was its success that a sequel, titled Hot Wheels Unleashed 2: Turbocharged, was announced this year. It will be available on October 16 on PS4, PS5, Xbox One, Xbox Series X | S, Nintendo Switch and PC.
So that, Hot Wheelsby JJ Abrams, aspires to conquer cinemas in the future. For now there is no tentative release date, since the project is still in an early phase of development. Consequently, it is likely that it will take several years for it to see the light of day.