The winner of the Fav Entertainment category of the TikTok Awards 2022, Javier Ibarache, published a short video on his official account in which he reviewed the story of a Miniso campaign called “Mi Happy Place” and described it as disturbing, since that all products are alive. With its content, it managed to revive the advertisement of the low-cost Chinese store specializing in home and consumer goods.
There are high social networks with user numbers today; however, one that has impressed with its growth is TikTok.
Since its appearance, it has positioned itself alongside the most important platforms today. This is due to different factors, among them and one of the most important: its content and navigation offer, and that is that short videos can reach any corner of the world thanks to the algorithm.
This fact has caused TikTok to become one of the most important platforms in terms of video playback today, even giving the opportunity for some people to become influencer, especially during these times of pandemic.
According to the “Internet 2021 Year in Review” study signed by cloudflare, TikTok has already surpassed the internet giant, Google, already becoming the most popular site in the world.
This means that in just one year, the platform went from seventh place to the top, surpassing sites like Google, Facebook, Microsoft, Apple Netflix and Amazon.
For this reason, it is not surprising that TikTok is the space for the various content creators to share their experiences and that these go viral. This is a great opportunity for brands, because behind the influencers there is a great social mass to which they can reach.
With Miniso campaign review, content creator makes the best advertising for the brand
Javier Ibarache, is a tiktoker recognized for his reviews of series and movies on platforms such as streaming like Netflix and Disney Plus, his skill has led him to be awarded as one of the best content creators on the platform.
In December 2021, the creator reviewed a Minisio “My Happy Place” ad, calling it disturbing and recommending entering the Miniso account.
The ad is about a dancer who runs away from a store in front of a Miniso and Miniso products help her complete her mission.
“Did all the Miniso products come to life? Will these rags know what their destiny is? Miniso also sells towels, do you know what you dry yourself with a towel? (…) Next time you see a Miniso, think, what if everything inside is alive? Today I do not sleep! They do not believe me? Go to the Miniso TikTok account”, says the tiktoker.
@ibarrechejavier @minisomx’s announcement about #MinisoMiHappyPlace ♬ original sound – Javier Ibarreche
With this publication, Javier Ibarache demonstrated that Miniso can reach all the followers of his reviews, that is, the brand increased its visibility.
In addition, creator content is a good way to promote yourself without falling into direct advertising and, according BeeDigital, It helps create brand awareness, generate business opportunities and build loyalty from existing customers.
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