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A highly exclusive card offered by a bank is a great case study that reminds us of the value of banking today.
Banco Azteca is one of the most valuable brands in the digital banking market in Mexico.
Various banks have based their experience with the consumer with cards with all kinds of designs.
Ricardo Salinas placeholder image has shown what seems to be one of the most exclusive products with which Azteca Bank account in the banking market and the piece is a marketing genius and above all, a reminder of how important it has become to generate limited products and experiences from them.
This is definitely the best argument for why it is profitable for a bank as popular as Banco Azteca to have a product that it claims to be and thereby establish an important precedent for how brands should act in the market today.
A titanium card, the great secret of Banco Azteca
A titanium card was one of Banco Azteca’s best secrets until Ricardo Salinas revealed its existence and appearance, highlighting how important it is to generate experiences for the consumer.
The case of Banco Azteca is unique since it is a bank with a popular reach so it is really audacious, the idea that it is a bank that has an exclusive card, what is not exclusive is the ability to brands to achieve strategies from which it becomes imminent to be able to address challenges in the market, where conquering the consumer through these products becomes a difficult task to ignore each time.
Salinas assured in his Twitter account, now that he has revealed what was one of the best kept secrets by Banco Azteca, that the delivery of the card is part of a strategy through which an immense dose of experience is offered, which starts from the silver case in which it is delivered, to the material in which the credit product is made.
“It’s the very rare Titanium, Infinite card from @BancoAzteca and that’s how it comes to you, in that silver case… have you ever seen it? Do you want to know more about her? ”, He explained on his Twitter account.
It is the very rare Titanium card, Infinite from @Azteca Bank And that’s how it comes to you, in that silver case … have you ever seen it?
Do you want to know more about her? 😌😎😏 https://t.co/dnYPGOxvuu pic.twitter.com/Iimr0wrlQF
– Ricardo Salinas Pliego (@RicardoBSalinas) September 8, 2021
Experiences through cards
Cards have become the best experience strategy that banks have and an appropriate channel through which they have managed to communicate the most important thing with what they have, which is their accumulated reputation.
This reputation becomes tremendously important today and is defined as the best resource to guarantee a greater number of users and a greater capacity for the brand, to transcend before the consumer.
From this perspective, an element that is important to take into account has to do with the value it acquires when it comes to generating experiences and, most importantly, when it comes to establishing better consumption patterns.
A card is worth a thousand words
The experience offered through a card not only serves as a communication detonator for a bank, it is also the best reason that businesses have today to generate experiences.
We have learned this today that we see a greater number of entrepreneurs offering to launch personalized cards in an effort that is patented as an alternative not only for bank users who seek to personalize their plastics but as proof that a card is today the best product that a bank has to stand out in the market.
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