while the daughter of Steve Jobs makes fun of iPhone 14, a marketing campaign suggests exchanging your kidney for one of these devices. But the reality is that the latest smartphone Manzana It is not selling as much as they estimated. For this reason, the company he runs Tim Cook It has decided to cut its production and give priority to another model that is breaking it.
The iPhone 14 was announced with great fanfare just last September 7, during Apple’s ‘Far Out’ event. Shortly after, the Cupertino, California-based company confirmed the prices and dates for sale and pre-sale.
In the case of Mexicothe iPhone 14 The most basic costs 20,999 Mexican pesos (MXN). The most expensive is iPhone 14 ProMax 6.7-inch with 1 terabyte of storage: it is priced at 41,999 Mexican pesos. The presale began on September 23 and the devices will be available from the 30th of the same month.
However, three weeks after its launch, the device has not generated enough interest and is not working on pre-order, according to reports. Bloomberg.
People familiar with the matter revealed to the outlet that Apple asked its suppliers stop production of 6 million additional iPhone14, which was planned for the second half of 2022. With the cut, the total number of produced parts would be 90 million.
Initial plans contemplated manufacturing approximately the same number of units as the previous year with the iPhone 13. Sales of the new model were then projected to exceed those of its predecessor, with some suppliers bracing for as much as a 7% increase in orders. Instead, the company will return to its original production plan, the anonymous insiders said.
Apple will give priority to another model that is succeeding: the iPhone 14 Pro
Although the sales of the iPhone 14 do not meet Apple’s expectations, there is good news. The renowned analyst Ming Chi Kuo conducted a preliminary demand analysis on the range of models and varieties of the iPhone 14.
According to expert data, the iPhone 14 Pro is selling more than cheaper models. The sources assure that the company requested to prioritize the production of this model, at least to one of its suppliers. At the other extreme is the iPhone 14Pluswhich for now does not seem to generate interest.
The general opinion is that the new range does not offer great differences with respect to its predecessor. This despite presenting some improvements, such as a 48 MP camera, new security features and its Dynamic Island, the ‘pill’ that replaces the upper dark tab on the screen. Still, the price difference doesn’t seem to be a problem for consumers, who prefer premium models over lower-cost ones.
Another factor that would affect sales of the iPhone 14 would be the economic recession facing China, the world’s largest market for smartphones. In that country, during its first three days of availability, purchases were 11% lower than those registered in the same period the previous year with its predecessor.
On the other hand, inflation, economic stagnation and the global political situation have also affected the demand for electronic products globally. The company even announced this week that it would move part of its production from India to China, due to geopolitical tensions and problems in the supply chain.
The changes in the sales trend and the volume of production did not go unnoticed in the stock market. Following the disclosure, Apple shares fell 8.2% in just two days. They went from costing almost 150 dollars, to below 138 dollars this September 30.
US stock index futures also fell, while Nasdaq 100 contracts fell as much as 1.5%.
“Apple iPhone 14 production outside of Asia is focused on the Pro mix (we think 85%+ vs. ~65% on iPhone 13). Tonight’s Bloomberg report on overall iPhone 14 production plans (not increasing due to lower demand) will cause market nervousness.” dan ives in a post from Twitter.
Globally, the smartphone market is expected to shrink 6.5% this year to 1.27 billion units, according to market tracker IDC.
Editorial Team The editorial team of EMPRENDEDOR.com, which for more than 27 years has worked to promote entrepreneurship.