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Instagram says goodbye to “Swipe up”, at least that is what users who have shared the announcement with which this social network seeks to innovate in the format of ephemeral content suggest.
Instagram is changing the UX of its Stories and as part of the change it has released a new format in its ephemeral content.
The changes increase the sticker options that Instagram offers.
Instagram It is one of the most popular social networks thanks to the ephemeral content and the next disappearance of the swipe up, which had become for many in recognition of the influence that their accounts had, establishes part of the evolution that this platform is thinking about, to remain relevant to audiences.
Installing new UX measures in ephemeral content is part of the various processes that these platforms seek, to achieve interest among their users and new metrics, through which they seek to transcend the way content is integrated in a medium such as Stories , which is one of the most appreciated by followers in networks.
Goodbye swipe up
To have the right to use the swipe up, Instagram required its users to have more than 10,000 followers, that is, they must have become micro-influencers, in order to have access to this tool that linked stories with web links.
Many influencers take advantage of the tool to direct them to landing pages, through which they seek to take advantage of the influence they have on these platforms and capitalize on traffic, a metric to be able to charge for their communication services or for affiliate programs of which they are holders .
The disappearance of the “swipe up” apparently will become effective as of August 30 and with this it will say goodbye to a tool that has accompanied users with more than 10 thousand followers for years, only that it is not a goodbye to the function as such, but an evolution, because now we will be seeing a very important change and that is that Instagram will begin to offer “link stickers”.
IG said the swipe up links will go away starting from Aug 30 and that I should use the “link sticker”
… But I searched my Stories Sticker sheet and I’m not seeing the link sticker at all (not rolled out to me).
Does that mean I’ll lose the ability to add links to my Stories?
– Jane Manchun Wong (@wongmjane) August 23, 2021
With the presentation of this new tool, you will no longer have to slide your finger across the screen to follow the link, now you simply have to press the sticker and users will be allowed to respond to the Stories that have this function activated, a fact that could not be done with sliding function.
The launch of the “link stickers” increases the offer of these multimedia tools that Instagram currently has. What remains a mystery until now is whether the function will be extended to more accounts, which represents a challenge especially for the verification of users who make use of the service.
Changes that are not lightly
Instagram is a powerful social network whose magnitude is measured by the number of users it has in the world. Starting from the number of active users that it adds in its Stories platform is a good starting point, since its latest pre-pandemic figures warned that it added 500 million users daily, this until January 2019, which gives us an idea of how important which becomes making decisions such as disappearing the swipe up and not making mistakes, as Twitter users described, when the social network changed the font of the platform.
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