Social media can provide various tools for businesses to communicate with their customers. If you have an Instagram account of the company, to this you can add a WhatsApp chat button, allowing conversations with people.
Doing so is simple, although it is important to note that you must have a WhatsApp Business account (a version of the messenger designed for companies) and configure the Instagram profile to turn it into a business account.
The first step is to open Instagram, find the profile photo in the lower right area of the screen (in the app) and tap on “Edit Profile”. There you will have to select (in case you have not done it before) “Change to professional account”. Once done, you have to enter “Public contact information”, select ” WhatsApp ” and write the corresponding number.
The last step is to touch on “Send confirmation code” and finally write down the received password that allows you to link the Instagram profile with a WhatsApp number. In this way, clients and potential clients will be able to contact you through the messenger while they browse the virtual window on that social network.
WhatsApp Business
Also known as WhatsApp for Business, this version of the app was launched in early 2018. Specifically, it is a variant of the messenger that allows small (and not so small) businesses to more easily contact their customers. Like the original application, it is downloaded for free. It is available on both iOS and Android.
The tool has specific functions such as messaging options, statistics, and a descriptive profile to contact potential clients. They can control the messages they receive, with the option to block any number, including companies, or report it as spam.
Once the application is installed, you must enter a phone number, which must be unique for this company account. The other option is to convert the personal account into a business one.