Instagram is running out of ideas. After making Reels the epicenter of its strategy for the coming months (despite the reluctance of many of its users), the Meta social network has focused on a new victim. One that, despite not being as successful as TikTok or Snapchat, is gaining quite a bit of popularity.
According to gadgetInstagram is testing a new functionality that copies BeReal, an ephemeral social network that launches a notification to users to upload two images in the next two minutes. The photos only last 24 hours and can only be uploaded when the app tells you.
Now Instagram seems to want me to this will be its great functionality in the coming months. The company has a ready prototype of the BeReal copy that it is testing internally, according to company statements to the company itself. gadget. For Instagram, the functionality is called Candid Challenges.
After copying TikTok, Instagram already has its BeReal ready
In this sense, it seems to be a functionality that users will have to activate to participate. Under the prototype, Instagram users who participate in these challenges will see a notification at a different time each day to take a photo of their surroundings.
Upon receiving the notice, the Instagram camera also It will open showing the image of the front and rear camera. And, as in BeReal, users will have only two minutes to take a photo. Content shared through challenges will appear in stories.
It is not yet clear if Instagram has the intention to launch the function or they are just tests, but, judging by the screenshots, the prototype is quite advanced. Of course, the company ensures that “it is not being tested externally”, so users still cannot activate it.
This is not an unusual move, considering the popularity of BeReal. Although it was launched a few years ago, the app has been gaining popularity in recent months, especially in the US. In fact, in that market it is currently in first place in the App Store, ahead of Instagram and Facebook.