The secret to success using Instagram Reels has been revealed by Mark Zuckerberg’s company to continue encouraging more users to join in creating short videos and staying current on a platform that today gives preference to videos.
After reporting that the life of the tool would be extended so that its more than 1.2 billion users can upload 60-second videos, Instagram shared with content creators the best way to use Reels to their advantage.
Currently, social networks no longer only serve to keep you connected with your friends, thanks to the fact that several of them are now used for different purposes than those originally established, becoming one of the main marketing strategies for brands.
Instagram continues to bet on video
Day by day the different social networks such as Facebook, YouTube, Instagram, TikTok, among others, are adapting to changes and new trends, offering their users a broader panorama regarding the use of their accounts.
In the specific case of Instagram, the social network occupies position number five in the ranking of the most used social networks worldwide, according to Statista, with more than 1,221 million users worldwide. That same ranking places Facebook in the first place with 2,740 million users; YouTube is in second place with 2.291 million; and Facebook Messenger has 1.3 billion users.
Over time, the development and updates that Instagram has undergone have made it one of the broadest apps for both influencers and brands to position themselves and reach the consumer in a much more attractive way.
Given this, in August last year, Instagram officially launched Reels, a new tab to upload videos with an initial duration of 15 seconds, which by September 2020 went to 30 seconds in length and it is expected that they will soon reach 60 seconds due to the demand of users to extend said duration time.
The Reels algorithm
To beat the competition, which seeks to ‘steal’ the attention of users, content creators and brands, in recent months Instagram has revealed a series of tips and secrets about how its algorithm works, so it was finally time to meet the Reels.
From Creators, an account within the social network dedicated to all those who create content, Instagram pointed out how Reels works to determine which videos to show you:
- See a complete Reel
- I like
- The comments. Say it was entertaining or fun
- The audios. Go to the audio page to create your own reel.
On how you organize the Reels to spread them on the social network, the most important signals, approximately in order of importance, are:
- Your activity. They analyze things like the Reels that you have liked, commented on and with whom you have recently had interaction.
- The interaction history of your account with the person who published
- Information about the Reel. Like the audio track, pixel- and full-frame-based video understanding as well as its popularity.
- Information about the person who posted and how others interacted with her.
The biggest mistakes you can make when publishing a Reel, since Instagram avoids recommending them, are:
- Low resolution reels or marketed in water
- Reels that focus on political issues
- Reels that are made by or on behalf of political figures, parties, or government officials.
Although the Instagram demonstration is not far from how other platforms such as TikTok work, the truth is that they could be of great help to all those interested in making their short videos achieve success within the social network.
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