Hiring influencers or looking for an agency for the many creators that emerge every day has become a torment for many of them. Brands, agencies and community managers (CM) want variety and not always work with the same content creators, but have many options that really align with their brand without wasting valuable time on proposals and negotiations.
All this is now possible thanks to the arrival of influence to Mexico, directly from Miami. It is a marketplace in which customers can choose creators, whose profiles are previously verified. It is practically like having influencers on demand.
The business was founded in Miami in 2020 by four talented women headed by Alessandra Angelini. He has received funding from angel investors such as award-winning Hollywood actress Sofía Vergara and producer Tommy Mottola, husband of successful Mexican singer Thalía.
Making influencer marketing more efficient
Influur is an app that works as an influencer integrator to connect brands, CM and agencies with content creators. The objective of making marketing campaigns more efficient and guaranteeing creators security that they will not fall into fraud. The web platform verifies client and agency profiles to make it a safe environment for everyone.
This automated concierge has above all the quality of optimizing time, since it offers heThe efficiency of hiring an influencer in just 24 hours. In addition, influencers offer cost per campaign and content packages at more attractive costs.
Transparency and efficiency
Brands can see these fees before hiring and thus save time in appointments, briefs and negotiations, in addition to being able to choose them by cost ranges.
Investment costs and their transparency have become a problem in the digital market, which Influur helps to improve with its system and structure.
Although of Latin American origin, Influur aims to serve global clients with a wide and diverse menu of influencers of all niches and scopes and profiles, so that companies work with them according to what they are looking for.
Engagement vs number of followers
Likewise, influencing marketing creators and agencies now have a marketplace to offer their services in digital campaigns, manage them and also access manuals, tips and step-by-step guides to achieve better business performance and attract the attention of potential customers.
The criteria for choosing them are not the number of followers, but the app measures their reach, engagement and verifies the authenticity of the profile.
The launch of this innovative web platform represents an important objective in the vision of the company to highlight the influencer marketing as a revolutionary work tool. By introducing an influencer marketplace, brands can now discover and collaborate with content creators from around the world, allowing them to broaden their reach and connect with a more diverse audience.
“At Influur, we believe in the power of influencer marketing and its potential to transform businesses. However, while working with our clients, we came to understand the pain points that have prevented their acceptance”, says Alessandra Angelini, CEO of Influur.
With the launch of our web platform, we are removing the barriers in this market, making it an accessible and easy-to-use tool for brands around the world. We are excited to bring solutions to market and continue to drive the industry forward.
Alessandra Angelini, CEO of Influur.
The platform is also funded by high-profile VCs such as Point 72 Ventures, a company with high credibility in the financial market, which would not have participated if it were not a great business, but, above all, a guarantee of excellence.
The face of Influur are four young women: Alessandra Angelini, CEO; Estefany Oliveira, CIO and Paula Coleman, COO, who have worked for the likes of CNN, as well as Valeria Angelini, CPO, who is an influencer with 10 million social capital.
The entire Influur project with its four financial creatives implies a success of the millennial generation for wanting to transform social networks and lead the panorama of influencer marketing. They are no longer just “protagonists” but serious businesswomen who managed to turn a disorganized, slow and tedious process into a direct and efficient successful strategy with a web platform.
Editorial Team The editorial team of EMPRENDEDOR.com, which for more than 27 years has worked to promote entrepreneurship.