How many influencers are there in Mexico?
According to the social marketing company Social Publi, Mexico is the country with the highest number of influencers on Instagram (103,000), followed by Colombia (82,300) and Argentina (78,800).
“The platform with more influencers remains instagram but in proportion the one that has grown the most since the pandemic has been TikTok. The topics that are most consumed are fashion, beauty, food and technology, depending on the social network”, points out Ismael El-Qudsi, an expert in social networks and CEO of SocialPubli.
In addition, the average time spent by Mexicans watching influencer content is more than two hours a day, since 80% of social media users follow influencers and trust them when buying.
“We have experienced a 30% growth in the number of influencers who have joined it in Latin America in the last year, this means some 100,000 new influencers who have registered with SocialPubli throughout the region. The creativity and rapid adoption of platforms like TikTok puts influencers in the region at the forefront of influencer marketing. We have also experienced a strong growth of influencers in the gaming space with Twitch, where Spanish is already the second language spoken on the platform”, said the Social Publi executive.
The company also indicates that 89.2% of advertisers consider the use of this type of marketing effective or very effective and 68% prefer campaigns on Instagram, although TikTok has gained ground in this field and 45% of the Advertisers opt for this social network that has displaced Facebook with 43%.
Who is the influencer with the most followers?
In terms of popularity, the Venezuelan lele pons She is the absolute queen of social networks in Latin America with 50.1 million followers on Instagram (@lelepons), 28.7 million on TikTok, 17.7 million subscribers on YouTube, 1.8 million followers on Twitter and 6.7 million on Facebook.
In other data, TikTok already has 136.1 million users in Latin America, where 67.9% of influencers claim to have purchased a product after seeing a post on TikTok