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Currently, 86 percent of young people are full-time content creators.
It is expected that the marketing from influencers grow to be a $16.4 billion industry by 2022.
In 2022, the industry of influencers It is worth around $13.8 billion.
Social networks have become the main communication tool in the world today, where the main figures are influencers. That was shown by a influencers from Sinaloa who used the “Culiacanazo” to promote his store on social networks.
Promotion and advertising is one of the most important tools when it comes to publicizing a brand. Given this, marketing experts emphasize that the promotion technique allows attracting new customers, retain those we already have and improve brand awareness. With this technique, you take advantage of all the resources available to you with a smaller budget than that required by mass advertising.
Currently, among the strategies that brands are using to promote their products are the figure of influencers, which has become one of the most important in the world, where brands and companies are joining this new economy of content creators.
That is why there is already a definition for the marketing from influencerswhich specialists detail as a novel marketing strategy that consists of achieving a series of collaborative links between brands, companies and those people with great visibility and prominence on the internet, known as ‘influencers‘.
In a March 2022 survey of 1,000 Americans over the age of 18, 58 percent said they followed at least one online influencer and, according to HypeAuditorthe influencers virtual get three times more engagement than the influencers humans. In 2018 it was then worth $4.6 billion, and is now expected to grow at a rate of 26 percent by 2025.
In this sense, according to data from studies carried out by CPI Celebrity Performance, brands that use the image of a celebrity in their advertising campaigns have greater credibility and sympathy among the public. This ultimately translates into a higher probability of purchase by the consumer.
Influencers use the “Culiacanazo” to promote brand
Through social networks, the blogger and influencer Elvira Zamudio, known as ‘La Viscocho’, has gone viral after being criticized for the publication of a commercial on his Instagram account using the so-called “Culiacanazo” as a type of marketing to promote his clothing store, in moments of violence that occurred in the entity.
Let us remember that this Thursday, January 5, the apprehension was recorded of the son of Chapo Guzmán, Ovidio Guzmán, unleashing waves of violence in Culiacán.
However, the blogger decided to seize the moment and promote their clothes by making comments that netizens did not find appropriate.
“Are you terrified when you hear gunshots? Do not fear!, that in my store I will give you a flurry of discounts, ”she says.
It also adds that “Did you see grenade launchers in Culiacán? Save yourself and buy clothes from my store for one or nothing!
Given this, users criticized her words, complaining about her on social networks, since the situation left many people affected.
“The situation is not a cure, madam. If you know that many people follow you, limit yourself to your content building, do not take advantage of it, ”she reads one of the comments.
“It is in terrible taste to promote your store in this way,” another netizen wrote.
“Your commercial is out of place !!!”, reads another publication.
“Yes, your video is super mega unnecessary, how hungry for attention you are,” said another Internet user.
In this sense, the influencer, instead of a good promotion, caused discomfort among consumers, who reminded her that other public figures How Kenia Os used her power in the networks to tell her followers to protect themselves in this situation.
In conclusion, the digital world and the platforms that make it up are a direct and essential channel today, that is why the use that is given to it must be with respect to others.
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