TaoBao Live is an Alibaba platform that allows you to sell products live over the Internet. Even fish …
Xie Qingli is a mother who goes fishing with her husband and father-in-law every day in DongPing Lake, Shandong Province, China.
While they fish with rod and net, she broadcasts the entire process live with her smartphone to the buyers of her online store on the TaoBao platform.
During the fishing, Xie tells the audience if it is hot or cold, if the catches are good, and how the day is going. Viewers ask him questions about a certain capture, as he shows it to the camera. If they like it, they can buy it directly through the app. You can see it in this video:
In a few hours the buyer will receive it at his home, ready for dinner.
Xie Qingli comes from a family that has fished in DongPing Lake for generations, and thanks to live online sales, now they can live off fishing.
While the captures are taken from the net, buyers can see them up close and agree to the purchase with Xie Qingli. When the ship arrives at port in the middle of the morning, Xie places the fish in refrigerated boxes and ships them.
Buyers, who are usually individuals or restaurants in the area, receive it at noon or in the afternoon, ready for lunch or dinner. From lake to table in just a few hours.
TaoBao Live is an Alibaba service that allows you to carry out live sales. The seller transmits in streaming what he wants to sell, and interacts live with the buyers, who can even haggle, as in a flea market.
It is a service that it has become very popular in rural areas. Many farmers and fishermen use it to sell their products directly to the consumer, without intermediaries.
They make more money and the buyer knows that he is buying fresh produce fresh from the ground or water, because he is seeing it with his own eyes.
At the moment in Spain this type of live sales is not very common, but it can be a solution for sellers who seek closeness and direct contact with their customers, as a way to enhance the freshness of their products, or their advantages over the competition.