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“I am Mirrey” is a young man who has demonstrated the effectiveness of 360º influencer marketing.
The Charlemagne character has gained popularity on TikTok in the wake of the pandemic.
Their videos generate controversy through satire and promote their own brands.
The influencer Carlo Magno, better known as “I’m Mirrey” decided to try some carnitas gorditas on the street and her “humble” video quickly went viral.
The popular businessman already has more than 6 million followers on TikTok and is known for using satire to highlight the stereotypes that exist about people with high purchasing power in Mexico, who, he acknowledges, do often behave in a derogatory manner and “Strawberry”.
And it is that to understand his character you have to see beyond a video, because at first glance many Mexicans go with the feint of the “young millionaire who does not cost anything in life” and judge his sarcasm as real, what which has led to hundreds of negative and rejection comments on their social media profiles.
However, Magno recommends getting to know him through his nationalist work, which he promotes in each of his business collaborations, as is the case with Panam, with which he even generate direct marketing strategies, using your own image, your own brand and content dynamics with your followers.
The gorditas of Soy Mirrey
The influencer “Soy Mirrey” reached more than 850 thousand likes in his video “Bellísima Experiencia”, where he changed his content and, in the style of Luisito Comunica, recommended a food stall in a very peculiar way.
“I’m trying to be more humble and I came to eat in the street, look at this gigantic chubby stall”, the influencer begins by saying as he walks towards a street stall.
Like other celebrities in search of flavors in Mexico City, Carlo Magno teaches the entire process of preparing these giant carnitas gorditas, made up of two stalls in the middle of a sidewalk with red tarps; however, even though the visuals are good and he does get a full scope of the business, he missed key points in his narration.
“It is the size of my hand, and I have a big hand (…) Here we see how the corduroy cuts it in half and we are going to put everything creamy, that is, the cheese, man. Your x girlfriend did not give you so much return ”.
“Something interesting about the place is that there are not even tables or chairs, you have to eat standing up like humble people, man”says the young man while the man in charge of the establishment fills the traditional tortilla with meat, onion and cilantro.
@soymirrey BEAUTIFUL EXPERIENCE #soymirrey #I am humble #tacos #garnachas #streetfood #neighborhood #humor #comedy ♬ Monkeys Spinning Monkeys – Kevin MacLeod & Kevin The Monkey
And the recommendation?
Given that the images of what “Soy Mirrey” called a “village bath” in the preparation of carnitas did generate a craving among his followers, it was the closing of his video that made many suggest that he continue creating business and entertainment content. entertainment and leave culinary recommendations to other influencers.
“Basically, instead of a chubby it’s a giant hamburger. Mine weighs 1.67 kilos… the chubby one, obviously”.
“For some of you who use public transport, it is next to the Metrobús station, which is super good”, says “I’m Mirrey” without specifying in which Metrobus station, neighborhood, street or any other reference that could drive the purchase in that business.
Likewise, the influencer said he was impressed by the work of the workers and by the complex dish he had just tasted, so he did not want to be left behind and asked to be allowed to use the spatula for a moment to handle the iron as he pleased.
“I asked the chef to help me or to teach me so that Mari can make them for me (the gorditas) later in my apartment. He super humble, super good fart, he taught me and the best of all is that he let me do street cries to attract customers”.
“Take him, güera, take him, take him,” the influencer is heard shouting at the end of the video.
digital reaction
“But, which is the Metrobús station? 😅😅”, Montserrat Zamarron
“By the way, they are in the Metrobús de Sonora and they cost 150 pesos, I highly recommend them, they are worth it”, ғʀᴇᴇғɪʀᴇ Ana
“I mean, that’s your voice, that’s how you talk, what a nuisance listening to you, sweetie, bye”, The Queen 👸🏻
“Hahaha I thought that they exaggerated that statement in the Guadalupe rose, but I see that they are not”, skate palaces
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