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Within social networks there is the largest field of action of digital marketing, however, there are basic ones that you must work on before reaching the execution.
Digital marketing is a subject in constant update and a key element in its value in the market is that it triggers commercial results.
A good digital marketing practice requires constant updating and a Diploma is the best proof of this.
In digital marketing, practices are established day by day by which creative and operational resources are defined that impact commercial results, but on many occasions, whether you collaborate in an agency or within the marketing department of your brand, you get to a moment of inflection in which the direction of the strategy is difficult to define.
In these cases, an aspect that you should not forget is the one that warns us of how important it has become to update and do it strategically.
To achieve results, an aspect of tremendous weight in this effort has to do with the way you understand digital marketing, so the Online Diploma in Digital Marketing that begins this October 28, offers you over 8 weeks, the skills to identify the crucial elements in your digital strategy and know the path you are following, when communicating through platforms such as social networks.
Within this Diploma you will find tools and platforms through which you can better understand digital insights, becoming a good strategist and helping your team in making decisions and optimizing your results.
Among the objectives of the program are:
Identify the most appropriate communication techniques when using digital media.
Understand the digital environment: repercussions, challenges and opportunities.
Understand how to plan, manage and measure both advertising and online communication.
Know tools capable of measuring the results of each of the strategies.
Obtain bases and tools to develop a strategic digital marketing plan.
Learn the legal aspects that regulate the internet and trends in social networks.
Temary:
Module 1
Introduction to Digital Marketing
Dates: October 28, November 2 and 4.
Module 2
Branding in digital media
Dates: November 9, 11 and 16.
Module 3
Strategy and Digital Planning
Dates: November 18, 23 and 25.
Module 4
Interactive Legislation
Dates: October 30, December 2 and 7.
Module 5
Strategies in Social Networks
Dates: December 9, 14 and 16.
Click on this link to know more details of the Diploma
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