ride your online store It is only the first step, you have to bring users and try to convert them into consumers or customers. The strategies that I propose will not only help you to boost your sales but also to strengthen your brand, create a relationship with your consumers so much that they fall in love with your products.
He e-commerce (electronic commerce) in Mexico and Latin America continues to boom, even despite inflation, therefore, being a growing industry it is important not to miss opportunities so that your online store can grow.
You can take advantage of the same browsing habits of visitors to your online store to orchestrate a series of strategies that help you sell more.
Strategies to sell more in your online store
1. Email marketing
If they do not buy from you on the first visit to your online store, it does not mean that they will not buy from you in the future, and in order for you to make sure you have contact with that user or visitor again and open more sales opportunities, it is essential that you implement email marketing or email marketing.
In this way, you can keep the email of your visitors so that it allows you to maintain communication with them and you can send them educational content about your product, promotions, news and you can also implement sales strategies based on their behavior, such as offering them products that complement your previous purchases or recommend products you might like.
Email marketing is a strategy that has been maintained over time and has not stopped giving results, thanks to its effectiveness in retaining customers and the return on investment that you can obtain.
The easiest way to get visitors’ email is to offer a discount that they can apply on their first purchase, usually it’s usually 10% but you set the rules, also make sure to include a checkbox for their consent to receive your communications, this so that you make sure you comply with legal privacy issues and do not expose yourself to future problems.
2. Content Marketing
Content marketing can not only be implemented on social networks, in fact, it goes hand in hand with email marketing, and the ideal way to implement it in your online store is with a blog.
No matter what you sell, you can always create content that answers your customers’ questions about how to use your products, your blog is where you can post, compile and expand the content you post on social networks, where you can publish your news as when your brand appears in some medium, when you have something to tell.
Content marketing helps you convert potential customers into real ones, create a close relationship and retain your customers, strengthening your brand.
A content marketing strategy that answers your customers’ questions and generates conversation is necessary in your overall marketing strategy to be effective and help you grow your business.
Also, keep in mind that not all visitors will arrive through social networks but also by typing the name of your website in the search engine or through other marketing actions, so it is an opportunity to have your content in a place that belongs to you and You are the owner unlike social networks that are governed by what their owners decide and by an algorithm.
When I mean communications, this is the kind of educational and relevant content that you can send to your potential customer once you have your email so that it doesn’t just look like a bulletin board of offers and promotions that they end up unsubscribing from.
In fact, content marketing for your online store helps to dispel doubts about the use of your product and encourages you to complete the purchase in a less intrusive and insistent way but more organic and also helps you create a community.
If you think a blog is not for your brand or online store, you don’t necessarily have to create written content (although written explanations are welcome), if you have a YouTube video strategy, you can embed the video with a description or script of the video with the explanation, if you sell clothes you can add the photos of your most recent campaign, you can even accompany it with your latest Instagram post.
If you sell furniture or decoration items, you can create a series of photographs where you show how you can decorate with your products, so in addition to giving ideas, you can show a painting of the style that can be achieved with your products.
3. Special weeks or days
When you define your marketing plan with the actions for the following months, one of the marketing strategies for your online store that you can apply is to take advantage of important dates or holidays to do promotions.
A creative way to get away from common holidays like Mother’s Day and that you have to encourage sales is to be creative and invent a day or week aligned with the theme of what you sell, and that also gives your brand identity. .
If you repeat it every year, it can become something recognizable and your customers will be waiting to reap the benefits.
4. Capsule collections or collaborations
Think about launching a special collection with limited pieces, something that can’t be bought at any time and that makes shoppers feel like they have something unique.
If you have considered launching a new product line, but you are not sure if it will sell, it is a good opportunity to try it without risking so much.
If your online store is a jewelry store, you can launch a series of rings with a special stone; if you sell tableware, you can collaborate with a painter to make a tableware with a special and limited design.
This not only helps you expose yourself to other audiences or markets, but also makes your brand more special by getting involved in these initiatives. Even if you are involved in social causes, it is a good opportunity to help, allocating a percentage of the profits to an organization, which makes your brand socially responsible and adds to your reputation.
5. Brand ambassadors and influencers
With brand ambassadors, I mean choosing a person with a certain influence who represents your brand for the season that you determine, but in a genuine way that aligns with the values, tone and style of your brand or what you sell and that Be the face of your campaign. Here it is important to investigate what reputation that person has before hiring them.
As for influencers, also try to pay attention to the reputation of the person and the way they tend to promote products, the more real and honest it is, the more trust it will generate, the days of seeing apparently perfect people or being Walking advertisements and evidently forcing advertising are ending. Consumers are not stupid and prefer the most genuine, therefore the promotion of products that looks inorganic is increasingly rejected.
Do not get carried away only by the number of followers but also see the way in which this person usually reviews the products and promotes them, the more honest the better. It will be more appreciated and your investment will be worth more.
6. Points or rewards
You can have consumers earn points with each purchase that can be redeemed in future transactions and subtracted from the price of the product. Thus, they can pay the amount of the product complementing points and money or sometimes if they reach the points for a certain product, purchase it only in this way.
This not only gives them a benefit, but also makes them more loyal consumers.
When you apply strategies like this, it feels like a win-win, you win and so do your consumers.
7. Wish Lists
Continuing with the improvements for your online store that will impact your sales, we have the wishlists or wish lists, which tell you what your client or potential consumer is interested in since, as its name says, it saves the items that it likes to buy later.
With this information you can send them reminders that the items are waiting for them, alerts about similar or related items or inform them when these products are on sale and thus encourage that wish list to become a reality right in their homes.
If you have not added this option to your online store, I encourage you to do so as soon as possible and do not waste the first-hand information that the user is giving you.
All of this, of course, can be done via email, one more reason to launch email marketing in your online store.
8. Out of stock products
If a visitor is interested in a product, but it is out of stock, do not let them leave empty-handed, you must have the option for them to register by leaving their email to receive an alert when the product is available again.
Let him know that if he leaves his email he will be the first to know, likewise you can try to keep him on your website by showing him or suggesting similar products that might interest him so that he continues browsing your store, maybe he ends up buying another one at that moment, but otherwise In the same way, if you leave your email, you will receive an alert when the product that initially interested you returns.
9. Reviews
Seeing that someone bought the product before us reduces uncertainty and brings visitors closer to the purchase. Encourage buyers to leave you a review saying what they thought of the product, you can automate this so that they receive an email certain days after the purchase and so do not forget to collect their experiences to later add them to your website.
Some online stores encourage consumers to leave a review with a discount on their next purchase, this is optional, but you get the idea.
On the other hand, if you are about to launch your online store or a new product, you can choose to send it to a group of people who give you honest opinions that you can use as testimonials.
Karina Arce I have 9 years of experience working in the area of marketing in and for small businesses. My mission is to help entrepreneurs and small business owners to get clients, differentiate themselves and sell, through free content in my 80/20 Business with Strategy podcast and in more detail in my private consultancy.
