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The metaverse is the new version of the internet, where important digital activity will be concentrated with companies like Facebook, whose ideas such as the 3D avatar have already been activated in the country.
The metarverse proposed by Facebook is a key scenario that determines the opportunity for brands to be relevant in a new digital scenario, where the 3D avatar will grow in popularity.
Today, Facebook is a company that has become an international benchmark, due to the interest it has generated with its metaverse proposal, and the 3D avatar is one of its first steps in this new era.
The entrance to the metaverse that has powered Facebook since it announced its corporate name of Goal, has a series of insights that warn of a very important challenge and that is the ability of brands to join a new era of the internet, where interaction will be ruled through a avatar 3d, which you can now create in Mexico not only for Facebook, but also for Instagram and Messenger.
To create your 3D avatar for Instagram, Facebook and Messenger stories, you only need to enter the Menu section in your Facebook app, then look for the avatars option and follow the instructions to have your avatar, which you can later wear digital clothing. that will be announced on the platform.
This Avatar creation option will also be available on Instagram, although for now it is still not activated, while on Facebook the simple experience, first asks you to choose your skin tone from 27 listed options although you can also take a selfie. If you choose this option, identify physical traits such as the length of your hair, skin tone and use of glasses.
In the case of men, it recreates the beard and/or mustache if they have one. You can choose the type of hair from three options: short, medium and long, the shape of the face and expression lines, as well as the shape of the eyes, eyebrows and glasses, in addition to giving you makeup options if you want. details.
The numbers behind the metaverse
There are numbers that begin to draw the first steps that the metaverse has begun to take in the market, where there is a very high expectation to be able to respond to activities that are tremendously relevant.
The capacity of the metarverse has given the opportunity to all kinds of studies such as those projected by Blomberg, revealing that it will reach a market value of 800 billion dollars, which is another sign of what is coming in this ecosystem. .
There is no doubt that crucial activities have been created that have given rise to activities of great value in consumption and, most importantly, to define tasks that are relevant and do not disappoint because of the goals they achieve.
Achieve new digital goals
Without hesitation, the metaverse poses new digital goals and addressing them only focuses marketing performance in new areas of work, so it is important to understand what helps the consumer to take advantage of the effort that brands make to get more and more involved in digital marketing. wasteless activities.
Faced with these challenges, it is important to point out that tasks based on transforming the concept of consumption and thereby defining new roles before consumers have become crucial in the market. Faced with this assignment of new digital activities patented by the continuation of the internet, it is important to see how the brand ecosystem, as well as the gun of tools to heed the call of the metaverse, will shape a new market segment that has been interested in connections that go beyond leisure, it will be a new lifestyle for consumers who join the segment.
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