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TikTok’s “Dislike” is not like Facebook’s “Like” and does not have the same function.
Users will be able to mark comments without others being able to observe the activity.
In recent days, TikTok announced through its Blog the test of a “Dislike” button to individual comments, many people would think that it is a great differentiator that it has with Facebook and that it is taking the opportunity of the familiar “Like” in the digital community; however, the platform is looking for people to find positive connections in the app. Therefore, users will be able to mark comments with “I do not like” without others being able to observe that activity.
The tool in individual comments, beyond being a variant of the Facebook “Like”, is a commitment to support the community and to encourage kindness on TikTok.
“We continue to explore new ways to help our community feel like they have more control over comments. We started testing a new way to let people identify comments they think are irrelevant or inappropriate”, the social network said in a statement.
“I don’t like it”, a good decision from TikTok
According to the statement, the “Dislike” will not be like a public rating or reaction, but will instead allow users to “remove” comments that create bad feelings or demoralize creators. When a user dislikes a comment, the comment will disappear and only the person who posted the comment will be able to see what has been done.
The platform seeks to promote an environment of respect in the community that is growing exponentially. According to March eMarketer data, TikTok had revenues of more than 2 billion dollars in 2021 and in 2022 it is expected to reach 5.6 billion dollars.
The popularity of TikTok is due to the fact that it follows one of the most significant technological trends of the last decade and reflects the changes in the behavior of Internet users, such as short attention spans. As such, short-form video platforms become major players in terms of quality, storytelling, and accessibility.
Now, short videos are gaining ground in the social media market and creators are more likely to get internet users to see their content.
For this reason, despite the fact that the social network is young, in January 2021 it was already among the top 10 positions in the ranking of social networks with the highest number of active monthly users worldwide. In 2020 it was estimated that active users amounted to 1,135 million worldwide and by 2022 it is estimated to be 1,232.69 million.
TikTok’s effort adds to a list of tools to prioritize the well-being of the community such as filtering comments by keywords and manual review; creators can also select who can comment on their content, and the everyone setting is not available to anyone under the age of 16.
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