The accelerated growth in the use of networks has caused competition to grow and that is why we must be increasingly strategic when using them and for this it is essential to identify which platforms your target audience is on and create valuable content with a strategy that allows you to build a community and retain it. Currently Facebook, Instagram, Tik Tok and YouTube are the most consolidated, according to studies by Hootsuite 2022.
Once you choose which platform to use, it is necessary to create a content strategy and it is essential that you develop it considering the following five points that will allow you to potentiate the strategy this 2023:
1. If your goal is to grow, create short content
The key to growing and getting more reach is short content. It is not a secret that with the ‘tiktokization’ of the networks, the short video is in trend, you can see it with Youtube Shorts, Instagram reels, Facebook Reels and Tik Tok. For this reason, it is very important that when creating your strategy you have at least six short videos per week per network and the most important thing is that it is valuable content, this way you will guarantee that the platforms want to give you more exposure, since it is a new tool that they are promoting and being so, they always put it in the explorer main social network, making your account discoverable by audiences that do not follow you and have interests related to yours, therefore they could become a new follower.
2. If you want to create a community, create long content
Long content allows you to share much more personal aspects with audiences or more complete information, which is why it is a great tool when it comes to building much closer relationships. In many cases it can generate much less reach, but a much stronger impact on your community. This has allowed platforms like Youtube and Facebook to still be so relevant because their stars have managed to build very solid communities that are still valid with their communities. Currently Spotify, Twitch, Hotmart and Beek are platforms that are allowing users to create content and formats that are also helping in the strategy of strengthening communities.
3. Use the creative tools offered by the platforms (stickers, gifts, pols, effects, filters)
Currently, social networks need profiles that generate audience retention and for this they have created a series of creative tools such as stories, stickersfilters, polls, effects, lives that allow communities to be activated by making part of the content that is generated and for this reason it is necessary to include it in your strategy, since the more active your community is, the algorithm will give you better results and thus you will be able to retain it.
Currently, other platforms have arrived that also help activate communities such as Be Real, Beek and Discord, among others.