For any medical office there is a double challenge that must be faced. On the one hand, there is attracting new patients to make the business prosper. While the second aspect is to consolidate the current relationships so that they extend for years. The key for both to be achieved is to have a good digital image. In this way it is easier to project a correct message and thus meet your goals.
In that sense, currently the presence in the virtual world it is no longer an option but an obligation. More and more people are using these channels to seek health care services. It is a practical, comfortable and immediate way to connect with any health professional.
But now it is no longer enough to have social media accounts or a doctor’s office website. It is necessary to know how to use each one so that they are an extension of you. In this way you will be able to project a good digital image and that translates into more patients. To achieve this, you can put the following tips into practice.
Build an accessible identity
Social media has bridged the gap between patients and doctors like no other tool. Have a presence in the different and new channels that exist today such as Instagram, Twitter or Facebook it is essential to creating an identity that inspires trust and reflects closeness to diverse audiences. This will facilitate communication, help boost your online reputation, and allow you to quickly communicate with others in difficult scenarios.
Generate opinions and patient reviews
92 percent of online patients walk away from an office if they encounter a majority of negative comments. To avoid this, a good practice is to make your visitors publicly show how satisfied they are with your service. That is why a campaign is necessary in which you motivate them to give their opinion. It is a good alternative to improve your reputation organically.
Choose a good measurement strategy
Paying attention to comments and reviews from patients is essential to safeguarding the reputation of a medical practice in the online world. This requires a metric strategy to distinguish negative from positive feedback.
By running your social media or email marketing campaigns through your CRM, it is possible to instantly monitor the perception that patients have regarding a service.
Always communicate clearly
Crises can occur in any office but what is important is your response. When you don’t express yourself clearly in these situations, you can confuse potential patients.
Without a doubt, reputation today is the most valuable asset that can be procured. It is of little use to design good products, services or experiences if in the end it is not reflected in the satisfaction of patients, both inside and outside the digital world.