- Identify trends in Google and social networks to generate income and increase engagement.
- Key steps: keyword research, social media analysis, and opportunity identification.
- How can you monetize the content and take advantage of the identified trends?
Identifying search trends on Google and social media can be a great way to find opportunities to generate personal income or to achieve better engagement for the brands you work for.
From there, a good digital marketing plan You have to add data analysis, opportunity identification, content creation, networking and, of course, monetization.
The first step is keyword research. At this point, you can use tools like Google Trends, Google Ads Keyword Planner, ubersuggest either SEMrush to identify keywords and popular search topics in the industry or niche that is being worked on.
The results will give a basic idea of ββthe topics that are in demand.
In addition to the mentioned tools, you can also consider using AnswerThePublic to get ideas for questions related to the field of action.
The second step is The social network analysis. Look at the main social networks β such as Facebook, Twitter, Instagram and LinkedIn β to identify the most popular trends and topics of conversation.
You can use tools like BuzzSumo o Hootsuite to find relevant and popular content on social networks.
In addition, they are Social Mention and Sprout Social for information on mentions and the most used hashtags.
An example is, for example, to see that people were very interested these days of June in Mexico in the Titan submersible that had the accident near the Titanic. Searches on the subject multiplied.
Then comes a key point: the identification of opportunities. You have to analyze the data collected from keyword research and social media analysis to identify niche opportunities.
Look for areas where there is increasing demand, but limited supply of related content or products.
You have to think about areas where you can offer valuable and relevant content that meets the demand. It is key to think of specific niches where the brand can stand out and offer something unique.
content and promotion
Content creation is another vital step. Yes or yes, you have to create quality content, whether in the form of articles, videos, infographics or publications on social networks, that is related to the identified trends.
Of course, content should be optimized for relevant keywords so that it is easily discovered by search engines and social media users.
The next step, promotion in social networks. Networks should be used to promote content and take advantage of trends.
The range of options is vast: participate in relevant conversations, use popular hashtags and share the content with interested audiences.
You can also consider network advertising to reach a broader audience and collaborate with influencers.
Monetization
Monetization is an important point if it is a plan to generate income.
There are several ways to monetize content and take advantage of identified trends. Some options include embedding advertising on your personal or company website or YouTube channel, creating trend-related products or services, affiliate marketing, selling digital products, or collaborating with relevant brands.
Success in monetizing trends depends on the quality of the content, the ability to offer something unique or valuable, and the ability to promote it effectively.
Now read:
Viva Aerobus TOUCHED flights at prices from 25 pesos
Tremble Amazon! Shein already has its marketplace in Mexico
Microsoft admits defeat of Xbox in the console war