Currently it is estimated that in Mexico alone there are more than 28 million “podescuchas”.
Spotify, so far, has invested around a billion dollars in the podcast business.
Daniel Larson acknowledges in this book the impact of audio on the industry worldwide.
Have you ever wondered what so fast you can grow your podcast? How to generate interest around your program to retain listeners? How to use social networks as a dissemination tool? Or how fast can you reach one thousand, two thousand and even 10 thousand weekly downloads?… All that and much more is answered by the marketing and the book of Daniel Larson .
For the author of this obligatory work, constantly increasing the listeners of a podcast is possible even if you have a limited budget, since there are more and more creators who face exactly the same problem, the same doubts, the same challenges… most of them the podcasters think that he pod fading It is a myth, but the statistics show otherwise.
Larson references a common stat: if an audio creative makes it through its first seven episodes, it’s doing better than mostas 50 percent of all published podcasts have fewer than 15 episodes.
“You started your podcast a while ago and your first few episodes got amazing traffic and comments! You saw that your hard work paid off and you felt excited to be well on your way to the promised land: many recurring listeners”, is how the writer sells the beginning of his work, which seeks to educate and support creators and listeners.
And it is that the book about podcast marketing has a clear objective: to make the stories that people hear and their message significant and deserve to be spread, giving opportunity, above all, to podcasters newbies so their audience doesn’t end up stagnating.
The ‘podcast marketing‘ it is any action that leads to the growth of your program and the increase of the audience, regardless of the content or the person behind the microphone.
Daniel Larson set out to address confused students and professionals after one of his students began working alongside him shortly after starting his podcast, the amazement came when, in its first six months, it had more than 15,000 downloads. “He had an amazing show, but he just needed a way of marketing clear to grow constantly. Many of my methods are unconventional but effective. Less is more! ”, She assures since then.
Today more than ever, it is normal that podcasters start invading all social media platforms, taking your content to a multi-format that gets big guests and even spending money on strategies to effectively grow an audience.
As a small prelude, the work highlights nine forms of podcast marketing that will deepen your pages:
- Organically grow thousands of subscribers.
- Using social media to grow listeners on autopilot, through positive ecosystems.
- Have a launch template to increase monthly listeners by more than 300 percent.
- Scale audience in the most economical and simple way, using the PGL strategy.
- 11 tricks to boost participation in the community.
- Craft a compelling message to appeal to your tribe.
- Make a task a breeze with the content creation help sheet.
- Optimize the podcast for growth with analytics.
- The magic posting formula for every social media platform.
The proven strategies Larson claim to be a base for anyone with no experience in marketing or for those who have little or no budget when it comes to undertaking as creators of podcast.
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