Since SEO emerged, websites have been immersed in a constant search to be seen and reach that coveted first page of Google. For this, they carry out certain practices that help those websites to rank, one of the most important being the presence of backlinks that anchor your site.
Having backlinks is one of the objectives to aim for when trying to make a website optimized for SEO. Why? because they will help you get many more visits than you can count on your blog and therefore improve your web positioning. But what exactly is a backlink and how can I create them effectively?
What are backlinks and how to create them?
Backlinks are links found on different websites that will redirect to our page. That is, when a person clicks on a hyperlink from website A and directs you to website B, other than the first one, that is a backlink from website A.
The more backlinks you have, the more authority you will have for Google because recommendations from other sites to your website generate credibility for search engines.
Therefore, the more backlinks, you will have a better positioning on the web. In addition, you will attract many more users to your site, increasing the chances that they will become potential customers.
It is important to be clear that Google gives more value to important pages than to small sites without much traffic. Basically a backlink on a page like ABC is worth more than 100 on newly created blogs.
For its part, the practice of creating backlinks to your website is known as Linkbuilding. This strategy is carried out in order that there are more options for them to find your site on the internet.
How to link building and why should it be done?
There are many ways to link building and get backlinks, but there are also methods that are penalized by Google, so you have to know how to do them.
To do a good link building you have to put a striking anchored text and have an enriching content on your site, which is helpful to the users who land there.
The anchored text is that phrase that we read, in most cases of another color, which when clicking on it will direct us to another web page. You must try to catch the reader so that, when they click and reach the new page, they can answer their question.
Despite all this, it must be borne in mind that it is not so easy to place links to your website on other sites outside your page, since we cannot force other people to place links on their websites that lead to yours.
Therefore, we must motivate all those websites to carry out this link building. How? becoming a reference within the industry where you work and generating useful and valuable content on your website.
Techniques for good link building
You have to be clear about what to do when doing link building and what techniques to use to achieve the goal of reaching more people and avoid falling into errors that are frowned upon by Google.
To do this, some of the most useful, effective and organic techniques for optimal and effective link building are the following:
Guest Blogging
This method consists of writing to someone else’s site as a guest and by contributing useful content, you can make a backlink that they send to your site. Having a positive relationship with users who handle the same topic as you can be very beneficial for both of you.
Content on content
A strategy that consists of reusing content and turning it into another piece (audio, video, another blog entry), making it ideal for the different existing platforms.
In this way you will have different content for different platforms, having the opportunity to gain many backlinks.
Being present in places where a large number of potential customers are concentrated is always a good idea. You can participate in blogs, answer users’ questions and invite them to your website with the backlink to learn more about it.