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The second day of the 2022 National Digital Marketing Congress continued with the participation of the NFL and its proposals to bring fans closer to the digital world.
Considering the new generations and the way in which they relate to sport will lead to a transformation of content.
The second day of the National Congress of Digital Marketing 2022 started, and one of the speakers of today was Luis Martínez, Senior Director Marketing & Sales of the NFLwhich mentions that there are interesting and relevant strategies to attract fans to the digital world.
The Congress has shared during its two days the most important points of view of the leaders of different spaces.
How to attract new fans in a digital world to the NFL
Key concepts used in the marketing they had never been so relevant to the sports industry until the advent of the digital age. With this, interesting changes have been achieved that privilege the interaction between the audience and the advertising campaigns. marketing.
Among these concepts that have managed to revolutionize the perspective of the creators who are in the NFL, we can find engagement, awareness,revenue, loyalty, educate, inform, subscriptions.
“With 45 percent, Mexico is the territory with the highest female participation in the NFL“, mentioned Luis Martinez.
At the conference, the executive highlighted that Mexico is one of the most interesting and important audiences for the NFL. First of all, there are almost 46 million fanswhile, according to what he says, Mexico is the territory with the highest female participation in the NFL.
However, pointing out other key percentages, he shared that Mexico is one of the countries whose digital growth opportunity has yet to be exploited and will do so in the future, considering that despite everything, 23 percent of fans still do not have a favorite team.
The second day of the National Congress of Digital Marketing 2022 continues to show the voice of content creators and business leaders, who have shared the importance of generating new communicative filters in sports through this digitization.
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