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Within the national territory, just over 58 million Mexicans made a purchase within digital commerce.
It is estimated that at least 7 out of 10 users get together with family and friends to celebrate national holidays.
It is estimated that just over 56 percent of Mexicans do not celebrate the September holidays.
The national holidays have already begun and the celebrations are a great opportunity for families and friends to get together to live together, sharing all kinds of products, food, music and drinks; however, Mexicans during the national holidays can spend various amounts, all depending on the magnitude of the events, although for many, This expense may be lower, due to the economic damage caused by the pandemic and the armed conflicts.
Within the new normality, aspects such as eCommerce, digital platforms and social networks have positioned themselves as the trending technology, In Mexico alone, it is estimated that just over 58 million consumers made a purchase, whether of goods or services..
How much do Mexicans plan to spend on the national holidays?
Undoubtedly, the September festivities represent the beginning of the year-end festivities, so it is common for families to get together to celebrate the independence of the territory; however, according to Up Sí Vale, just over 56 percent of those surveyed indicated that they do not celebrate these days in any way, due to the lack of economic resources and the growing economic speculation accompanied by an increase in the price of products.
It is estimated that 7 out of 10 Mexicans plan to spend the national holidays in the company of their family or friends, Therefore, in these meetings it is expected that on average, only in the purchase of beverages and food, a little more than a thousand pesos will be invested, which would represent a little more than 93 percent of the budget, while an approximate 4 percent of the budget is allocated for expenses related to makeup.
“The desire to celebrate and the joy of Mexicans always overcomes any adversity, they will see how to celebrate with their loved ones, relying on other resources and payment methods to enjoy the festivities; We believe that this year will not be the exception and people will take advantage of the bridge to celebrate, go on a trip and rest”, says Miguel Gallo, director of strategy for Up Yes Ok.
However, within this context, it is expected that during the coming holidays, alternative payment methods will be positioned over the traditional ones, so it is expected that in addition to credit and debit cards, consumers will make use of vouchers, and discounts, this within department stores and self-service stores, with just over 50 percent of consumer preference, compared to digital services, promoted by eCommerce.
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