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Ricardo Salinas has started with an edition similar to La Ciudad de las Ideas and the concept is a clear move to save the meeting.
These types of meetings revive the events industry and confirm the value of interaction in places designed for this activity.
The decisions made by personalities like Ricardo Salians and the impact that a bad personal brand like Andrés Roemer have are essential to understand the industry.
The events industry went through its worst figures during the health contingency and here are some simple figures to review the fact. first we have a projection of Sales Forcewhere the platform warns us about the main types of events on the market.
There are, to date, projections that between 2020 Y 2022virtual events went from being held in a 35 percent a 40 percent. Hybrid events in this same comparison have gone from 32 percent to 30 percent interest, while in-person events have gone from 32 percent to 30 percent.
Holding events in person has been a strategy of great value in the industry and after the health contingency it has become a tremendously relevant guideline, where it seeks to resume the experience to which many brands and consumers have become accustomed.
relive the events
With the above warning, it is valuable to see the return of events and the ability to communicate the experiences that take place in them. A great example is the delivery of the Oscars.
During the last edition of this award ceremony, we witnessed one of the most embarrassing events, with the physical aggression that Will Smith conducive to Chris Rock.
The incident without a doubt became an unfortunate fact of how the events and the return to them must be prepared for new activities and protocols such as the correct and permanent use of face masks; the social distancing and the stress of those attending this type of event, before which the organizers assume new protocols of action in the face of it.
We have also seen a great example of this type of action in various meetings and one of them was the one that took place in Mexico, during the concert of Coldplaywhere after the contingency a new concept of interaction was established that is committed to inclusion, which was to translate the artist’s songs into sign language.
Another case occurred with Ricardo Salinaswhen he saved the famous event of The City of Ideaswhich for years led Andrew Roemerwho faces various criminal charges.
The simple strategy of starting to call the event like The Festival of Ideas became an opportunity to carry out this meeting again and at the end of the day it has been the Ricardo Salinaswho came to celebrate the start of the festival, in order to consolidate it.
With the movement, it was possible to maintain an appointment that was held in a key meeting in the industry, which has had to adopt fundamental trends and exercises, in the way in which it is possible to interact with the consumer, especially in critical moments, when the reputation of Andrés Roemer is tied to criminal complaints, among other serious situations.
What at the time was known as the City of Ideas and has now become a Festival has become a testimony of how important it is to have good cases in the event and marketing to be able to establish better attention guidelines with the consumer who has become an audience. .
These cases are proof of how important experience is and how the demand for events is such, as well as the character of each of them with which they have been consolidated, that they have been able to get ahead not only of a contingency, but also of unexpected situations. .