- Index hide1 On TikTok, Chingu Amiga is one of the most popular content creators, racking up more than a billion likes across all of her videos.3 For a few years, the influencer marketing it became one of the most effective strategies for brands to reach new consumers.
On TikTok, Chingu Amiga is one of the most popular content creators, racking up more than a billion likes across all of her videos.
In Mexico, the average time spent by users on the Internet is eight hours and seven minutes.
For a few years, the influencer marketing it became one of the most effective strategies for brands to reach new consumers.
He influencer marketing It does not stop and, on the contrary, it continues to generate content of all kinds, such as the one that Chingu Amiga has made known with its collaboration with Tecate, going on to sell cakes in a street stall.
In addition to consolidating itself, more and more, in the habitual vocabulary of young people, the term or concept of influencer is gaining ground in the strategies of the brands, since, for some time, they understood that the bet is social networks given their great reach and, above all, considering the time that Internet users now spend using their own platforms.
Specifically, according to the study Digital 2023 Global Overview Report, people spend, on average, seven hours and 34 minutes the time to their browsing through social networks, with Facebook, YouTube, Instagram and TikTok being the most popular.
Within this framework, this study indicates that, In Mexico, the average time spent by users on the Internet is eight hours and seven minutes.which is why, ultimately, brands are beginning to take their collaborations with the different content creators that inhabit the market more seriously.
Within the wide range of content creators or also called “influencers“, one of the most popular has gained in recent years is Chingu Amigawho is well known for showing how the habits in Korea (north and south) are, compared to those of Mexico.
In addition, among his contents, he shows part of his life since he arrived in Mexico, which has earned him a significant number of followers on TikTok and Instagram.
Tecate hires Chingu Amiga and Korean begins to sell cakes
Today, we start from a premise in which brands should no longer neglect the large digital section that, in fact, continues to grow, as well as they should not deny the importance of content creators as part of their marketing strategies. marketing.
In this way, it is no longer surprising that brands choose, above all, those influencers or content creators who have a solid and well-established fan base, who are also capable of generating empathy with their audience.
In that sense, The Tecate thing -forgive the redundancy- makes a lot of sense when allying with Chingu Amiga with part of its campaign of influencer marketingthrough which the Korean went on to sell cakes in a street stall, a video that, as expected, has gained significant acceptance from Internet users.
Increasingly, the digital section is growing by leaps and bounds and, with it, the personalities that have emerged from the Internet continue to consolidate themselves in the midst of said scenario. Today, we can already see alliances of various brands with influencers of all kinds, making it clear that the marketing of influencers It is no longer a fashion.