From May 29 to June 6, 2023, one of the events with the biggest offers and promotions of the year will take place in Mexico: The hot salewho in its tenth edition hopes to overcome the barrier of 400 million pesos in the first hours of its start.
According to a survey carried out by the Mexican Association of Online Sales (AMVO), Seven out of 10 Mexicans prepare their wallets to take advantage of the promotions of this period and make purchases with an average ticket of 5,000 pesos.
Since 2013, this event has been in charge of bringing to the country the best prices on products and items from countless companies, in addition to supporting SMEs to be recognized through this channel and to gain a place among the customer portfolio.
Hot Sale is committed to omnichannel
10 years after the first Hot Sale —which initially was a campaign that only sought to communicate the timing of the promotion and participating companies—, this time it becomes an ecosystem to support brand consumption.
In this sense, an omnichannel strategy has been chosen, paying special attention to online purchases, reason why the official platform of the Hot Sale will be the only one to point out all the brands of this editionshow product reviews by influencers and, for the first time, grant discount coupons.
The representatives of the event pointed out that digital purchases play an important role in this event, since consumers prefer to buy online and receive the products at home than to go to physical establishments, among other reasons such as:
- Greater promotions and discounts on the web
- Better payment facilities
- Savings in transfer time
- Payment diversification
Regarding the research by Internet users during the Hot Sale, this year the multi-category sites (Mercado Libre, Amazon, Linio, etc.) are the main source of consultation for potential buyers, followed by the event’s official portal.
Who could be the buyers of this event?
The main buyers during this period are in the range of 24 to 45 years, so the participation of e-commerce in said event is further encouraged. While, eight out of 10 customers are expected to make their transactions with a credit card.
Purchases are planned for the person who makes the purchase (86%), for members of your family (58%), for your partner (39%) and even for pets (13%). In terms of trust, Hot Sale continues to build, as 91% of respondents believe it is safe to shop online during the campaign.
Despite the fact that there are more than 25 categories of products offered, the ones that predominate with the greatest purchase intentions are electronics (51%), fashion (46%) and household appliances (43%). However, travel and accommodation are gaining ground with the end of the Covid-19 pandemic.
The tenth edition of Hot Sale will have the participation of companies such as Kueski, Mercado Libre, Farmacias Guadalajara, Chedraui, Xiaomi, Sanborns, Sears, among others, in addition to having the support of Sponsors Financial Services such as Kueski Pay, Citibanamex, BBVA, American Express, Santander, HSBC, Scotiabank, Banco Azteca, Oxxo Pay, Spin by Oxxo, BanCoppel and PayPal; and companies like FedEx and J&T Express.
By Margith Alcantara Miranda
High level Alto Nivel is the Mexican medium with more than 30 years of stories, content and news on the economy, finance, business and leaders.