On this day, Hootsuite, the popular social media management platform, decided to remove its iconic logo, the owl called “Owly”, for a very powerful reason.
We know that today’s world and conversations are driven by what happens on social media, be it Facebook, Twitter, Instagram and more recently TikTok.
And it is that, in reality, it is difficult to imagine the current scenario without any of these platforms, especially in a context in which the Russia-Ukraine conflict is being reported from sites like Twitter minute by minute.
According to data from StatisticalAs of January of last year, there were 4.66 billion active Internet users worldwide, which represents 59.5 percent of the world’s population. Of this total, 92.6 percent (4.32 billion) accessed the Internet through mobile devices.
On the other hand, according to information from DataReportal, Facebook led, in 2021, the ranking of social networks with the most active users, with approximately 2.9 billion users.
Taking all these data into account, it is clear that social networks are currently key for every company, from very large to small and medium-sized companies.
In this sense, in a world in which Community Managers, who are in charge of managing the social networks of companies and/or brands, tools such as Hootsuite, among others, have become an important ally when it comes to to upload content to said platforms.
If something has helped to identify Hootuiste, it is its iconic logo, an owl named “Owly” that this day was removed from all accounts on the platform.
This radical change arises as part of the World Wildlife Day, which is celebrated every March 3 and whose purpose is to raise awareness about the impact of the loss of biodiversity that occurs on the planet.
As a way to make this alarming fact visible, the company decided, just for this day, to remove “Owly” from its logo, an initiative that adds to the actions of other brands such as Timberland, Gorilla Glue, Dove, Gymshark, Airwick, Duolingo , Carlsberg, as well as several British football teams such as Wolves, Sunderland, Aston Villa, Hull City, who have joined using the hashtag #WorldWithoutNature (#WorldWithoutNature).
“At Hootsuite, we are very proud to once again show our support for the campaign #WorldWithoutNature as part of World Wildlife Day. The threat to our planet continues, and in fact has never been more obvious than it is now. That’s why it’s small gestures like this that make a difference in the fight for a healthier planet for generations to come,” said Iain Beable, Social Marketing Strategist at Hootsuite.
As we mentioned, this change in your logo will only be visible today and, starting tomorrow, it will return to its natural state.
However, these types of initiatives usually generate a great impact on the users who consume the brands that decide to change or eliminate their logo, since it is the image by which they are known by people.
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