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Superheroes have benefited major brands, both through box office revenue and merchandising items.
Adopting a superhero persona, one man has managed to get the attention of Mexico to spread his message.
Different brands have found superheroes to be a good marketing strategy, such as 7-Eleven and Oxxo.
An “ordinary” person suffered the loss of his pet, but opted to become a superhero to help animalsgoing viral and demonstrating a significant marketing opportunity.
The entertainment sector has been considerably boosted by superhero and science fiction films, which have managed to attract the attention of millions of people in countless countries around the world, both with film products, comics and merchandising items. (among other opportunities to explore).
In this, there are some figures that have managed to stand out in the industry; according to the Mental Floss study on the movies that have obtained the most income from the sale of merchandising itemsit is shown that the Marvel Cinematic Universe has managed to exceed 18 thousand 263 million dollars, Star Wars 9 thousand 307 million dollars, Harry Potter with 9 thousand 185 million dollars, among other recognized installments of Marvel and DC .
Although fictional characters have represented an important opportunity for brands to make merchandising items, fashion, etc., consumers have had a particular weakness for a very specific entertainment sector, that of superheroes.
We can see an example of this with that study that shows the highest grossing films at the global box officewhere Avengers: End Game, Spider-Man, Black Panther, are some of the most important movies in history in this area.
A particular character has managed to go viral on social networks, who claims to have suffered from the loss of his pet, a fact that served as a inspiration to become a superhero and start a project to save animals, under the name of Zadrigman.
@zadrigman I wonder what it would be like if you were here…#zadrig #loveanimals #animalrescue ♬ seafret – <3
@zadrigman Everyone has a sad past…#zadrig #loveanimals #animalrescue ♬ Get You The Moon – Kina
@zadrigman We just want more people to love animals❤️#zadrig #loveanimals #animalrescue ♬ Too Many Women – C. Tangana
Among the comments that praise the actions and the image of this pet superhero, we can find “You have my respect Stark”Zadrigman, I hope they put you in the comics of the heroes of Mexico ”, “I never thought I lived in the time where there was a superhero, do not reveal your identity! I will stick a poster of you next to my Marvel heroes”among other comments that demonstrate the success that this “human being” achieved by adopting the trend of superheroes.
The superhero sector has proven to be a strong bet to capture the attention of the market, and we can clearly see it with the constant presence and new appearances of all kinds of content related to these characters (as the efforts of Disney + with all kinds of announcements about new series and deliveries).
Such has been its importance that different brands (through respective strategic associations) have chosen to “dress” their stores with the figure of these characters and called the attention of consumers, as was well demonstrated by 7 Eleven by placing some items internally and externally with the images of Spider-Man, thus achieving national attention; as well as your competition Oxxo demonstrated effective embracing of this trend by creating his store in the style of Master Chief from Halo..
Superheroes and fictional characters are an interesting bet to contemplate for brands to carry out different marketing strategies.
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