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inside the studio “State of Content Marketing 2021” The most popular types of content were measured in content marketing.
The fall of a helicopter next to an Oxxo shows how important points of sale are as a reference.
the fall of a helicopter of the Secretary of Public Security of Aguascalientes was registered this Thursday and the fact reported on social networks gave an account of the incident that occurred next to a store oxxo.
This type of incident that is reported on social networks reminds us of the importance that social networks have in communication, of incidents and actions that occur unexpectedly.
Said case has motivated a prevalent conduct in marketing of social networks, the habits among the users of these platforms, as recognized by the study “Digital 2022: Global digital overview”.
This document supports that among the main reasons for visiting social networks are contact with family and friends, 47 percent; read news, 35 percent and find content, 31 percent.
Generate content on networks
The generation of content in networks has triggered strategic habits, which have become definitive in the communication of brands with consumers, especially at a time when activities in the digital market are escalating, where communication is strategic and not only that, valuable for citizen participation in these stories.
The case of a helicopter crash on the side of a store oxxo located in Prolongación Ignacio Zaragoza corner with Calzada Navarra in Aguascalientes capitalshows the moment when the aircraft collapsed until it caught fire from the impact.
After documenting themselves on social networks with videos and images of the incident, media such as Millennium confirmed the death of Porfirio Sanchez, Head of Public Security in that entity.
VIDEO
Porfirio Sánchez, secretary of public security of the government of Aguascalientes, dies.
Moment when the helicopter in which he was traveling collapsed.
The events occurred in Jesús María de Aguascalientes.
Rest in peace. pic.twitter.com/cqCMhdofUP
— Oswaldo Ríos (@OSWALDORIOSM) November 17, 2022
Eduardo Muñoz, director of Civil Protection of Aguascalientes, explained that it was an Águila 1 helicopter owned by the state agency, which after suffering a gust of wind would have collapsed.
The incident that occurred next to an Oxxo store shows us how important the expansion of convenience stores has become and the functionality that these commercial formulas have, in which a very important communication resource has been patented, which is the value of brands.
We have invariably seen elements of activism through networks, which have made communication with the consumer definitive, especially at a time when digital interaction follows very important schemes such as the use of references to measure the circumstances that are experienced.
When Russia began to intervene in the armed conflict in Ukraine, one way to measure the situation was by magnifying the number of companies and brand names that ceased to operate due to registered circumstances or the departure of international brands from Russia, as a measure to disapprove his performance on Ukrainian territory.
In the “State of Content Marketing 2021” study, it was found that web publications accounted for 92 percent of the most popular content in content marketing.
Creating content has been for many a way of doing activism, personalities like Elon Musk have ensured that social networks, in the case of Twitter, allow citizen journalism to scale before that established by media that control the news industry and these users, such as information source, play a key role.