- Index hide3 Last year Soriana ranked fifth as the retail brand with the highest value in Mexico.
Soriana registered profits of about 4 thousand 973 million pesos last year.
In 2015, Soriana acquired Comercial Mexicana for more than 39 billion pesos.
Last year Soriana ranked fifth as the retail brand with the highest value in Mexico.
A user decided to have her daughter’s birthday cake made in SorianaHowever, the final result was not expected, which left her disappointed, since at first glance it was shown that the managers did not put enough effort into making an effort to make the design look good or perhaps they only have the tools to make basic consumer products .
Soriana in the market
Soriana is a Mexican supermarket chain that has become one of the most recognized establishments in the country, as it was the supermarket chain with the second largest number of stores in Mexico among the leading companies in the industry in 2019. Out of a total of 810 380 stores operated by the organization were Soriana Híper, the format with the largest commercial space.
The story of Soriana dates back to 1968, when the brothers Francisco and Armando Martín Borque founded a small grocery store in Torreón, Coahuila. several years ago Soriana acquired Comercial Mexicana for more than 39 billion pesos.
It is clear that Soriana has several competitors in the market, last year according to a published ranking, Store aurrera was positioned as the retail brand with the highest value in Mexico, Oxxo, ranked second, with a value of approximately 1,470 million dollars, less than half the brand value of Store aurrera and Soriana it ranked fifth with a brand value of $781 million.
He sends Soriana to make a cake and the result disappoints the consumer
A user named @Diana Karen Sánchez shared her anger on her TikTok account since she had the cake made for her daughter in a grocery store. Soriana, To do this, he showed a reference photo of how he wanted the design to look, but when he saw the result, he was outraged, in addition to pointing out that the price was too high for what he was given.
The design of the cake was inspired by merlinthe famous Netflix series, so there were also errors in the diction of the product since instead of saying something related to the subject, it said “Hello Kitty” on the edge of the cake, for which some Internet users made the theory that they recycled a cake of said character.
The user pointed out that it is the ugliest cake she has ever had, for which she mentioned that she hopes Soriana will respond since her daughter did not deserve such a cake. “It is not fair that they charge that amount for this crap, because that is what it is, crap. Never buy cakes in Soriana”, concluded the consumer.
Given the situation, Internet users mainly criticized the woman for buying the cake in Soriana, since it is well known that confectionery is not her specialty.
@diinka.30 @SorianaMercado_Oficial this is a mockery!! #stink ♬ original sound – Diana Karen Sanchez
It is clear that Soriana is not prepared to recreate certain designs, since most of the time he only has cakes ready to be consumed, so he does not pay as much attention to visual aesthetics.
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