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According to the Inegi, 9 percent of the Mexican population is vegan, while 19 percent is vegetarian.
There are more women vegans than men, because they are more aware of the importance of nutrition and healthy foods, according to the Green Revolution report.
The main segment in terms of age of people who consider themselves vegan remains between 20 and 35 years.
A passenger received at lunchtime as a vegan menu, mandarin segments, a little pineapple, a glass of nuts and a glass of plain waterduring a flight of just over six hours from Ghana to Amsterdam of the airline KLM. The passenger named Juanita Headley told Insider that she is allergic to animal products, including eggs, which is why she has followed a strict vegan diet for 13 years.
Though Headley was reassigned to this flight at short notice, after hers from Ghana to London on Kenya Airways was delayed. And it is that according to the KLM website, the airline can guarantee a vegan menu if the passenger submits the request 24 hours before the flight’s departure. and although an airline representative already apologizedthe passenger suggested they always have a couple of vegan menus, especially considering that veganism is not a new topic.
The vegan diet practically leaves out any product of animal origin, not only chicken, red meat, pork, ham and fish, but also milk, eggs, honey, cheese and butter. In fact, in recent years products with these trends have been very successful. But if a brand wants to be part of this segment, it must adopt the same values and movements that support these audiences that not only focus on animal protection but also the environment, therefore they must show empathy with animals and the environment.
In addition, to build a relationship of trust with vegan consumers, the labeling of a product is essential, since the ingredients must always be specified. In fact, these types of products normally carry out strategies with influencers and contents in social media. And it is that today the Vegan product market continues to grow and with this the opportunities become endless for an endless number of brands.
According to Allied Research, the vegan food market is expected to reach $31.4 billion by 2026, however, The word “vegan” on the label of a product can have negative connotations for certain audiencesas it is considered “different” for many consumers who do not follow this lifestyle.