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According to the “Creator Report”, there are more than 200 million content creators worldwide.
A recent survey reveals that, in Latin America, young people are more interested in becoming content creators and living exclusively from it.
Instagram currently has just over a billion active users.
A 23-year-old girl decided to drop out of college and become a influencer beauty on Instagram; in just one year, he earned the amount of 700 thousand pesos.
After social networks experienced a huge boom, today, these platforms have become true generators of content and a commercial window worthy of all kinds of analysis; showcases that brands have not missed in order to reach a larger audience.
In this context, in these times, the profession of Content Creator is one of the most popular and preferred among young people, who are the ones who, according to information from various platforms, are more involved in social networks, being TikTok, Instagram, YouTube and Snapchat which maintain a higher level of user preference, according to a Pew Research Center report.
However, taking into account that there is also an important presence of influencers all over the world, noteworthy is a report by Crehanawhich places these types of creators into four categories, depending on the number of followers they have.
- Elder brother influencers: 1,000 and 10,000 followers.
- Micro influencers: They have up to 100,000 followers.
- Macro influencers: they have between 100 thousand and a million followers.
- Mega influencers: with more than a million followers.
Now, according to what the platform indicates, the nano influencers make money on advertising 10 to 100 dollars per post; the mikes influencers can win between 100 and 500 dollars by post on their networks; then the macros influencers are able to win 5,000 and 10,000 dollars per post; and the mega influencers charge between 1,500, 10,000 or up to 50,000 dollars, depending on your reputation and the number of followers.
Young man drops out of university to be influencer of beauty
In recent years, in short, it is young people who are setting the tone to follow in various industries and, of course, social networks are not left out of this analysis.
To mention an example, in Mexico, of a total of 4.4 million small and medium-sized companies, 35 percent are led by young people, most of whom are between 26 and 35 years old, according to data from the Association of Entrepreneurs of Mexico (ASEM).
Secondly, a survey conducted by Morning Consult details that, in Latin America, young people are most interested in becoming content creators and living exclusively from it, although this trend is actually moving to other regions.
In Europe, the case of a young woman named Raquel Llorentewho was attending university in the United Kingdom, is attracting the attention of the media and social networks after it was revealed that he abandoned his studies to be influencer of beauty, just for “being pretty”.
“I never wanted to be there in the first place… I was spending all my student loans on different palettes and makeup. I was just having fun and doing what I usually do, but I was getting better and I felt too pretty not to be in front of a camera.”mentioned the young woman in an interview for local media.
Currently, on his Instagram account he has 113 thousand followers and, according to what he stated in said interview, in just one year has generated 35 thousand dollars, almost 700 thousand pesos.
Without a doubt, in an era where digitization dominates among young people, social networks will continue to gain popularity and relevance in people’s daily lives.
