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74% of people in LATAM would go with a company’s competitor due to a poor customer experience.
55% of consumers who regularly interact with customer service feel increasingly stressed.
81% are willing to spend more with companies that provide a seamless customer experience across all of their touch points.
Customer service has always been one of the most important characteristics that the consumer seeks from a brand, given that its reputation and even its success can be affected if it gives a bad one. The viral case of a gym is drawing attention, and all after its owner asked his instructors not to give preference to attractive women, since the other clients that include women feel bad.
Currently, we can define the term customer service as when a brand relates to its consumers. In other words, the action of establishing conversations and contacts that allow you to meet the needs, clarify doubts, listen to their complaints, among other points, around your customers.
In this sense, although many do not think so, customer service is relevant for a brand to establish a relationship with the consumer, a relationship that in the future will be beneficial for both. Therefore, good customer service translates into loyalty, natural disclosure of your brand and increased sales volume. While poor customer service can compromise the image of the company and cause the loss of consumers, and your sales.
The State of the Connected Consumer study, conducted by Salesforce, highlighted that 80 percent of customers say that the customer service experience offered by a brand is as important as the quality of the products and services it offers.
The gym owner’s orders
Like most of the stories that are shared on TikTok, it is attracting attention and all this after the owner of a gym in Peru, will ask his instructors not to have preferential treatment with “attractive” women.
The owner of the premises, who identifies himself as Enrique Fernández, shared on his profile (@empresariofitness) a video of the wake-up call he made to the instructors of his business.
In said recording, you can see how he asked his workers not to give preference to women “who have a good body” and to leave out the rest of the clientele.
Explaining that “I make her lose weight and the lady stays because she feels good. That is what people are looking for, results, not feeling alone or abandoned”.
Likewise, as part of his request, he said that “do not talk more with some and less with others. Don’t do that, because the person who is alone, who is a lady or a man or a child, who has low self-esteem, and they see you talking to a very cool, cheerful person, shaking hands, will say ‘Why am I not a girl? pretty or am I chubby?’, and you make her feel worse”.
@entrepreneurfitness 🚨Attention gym owners🚨 this is one of the reasons why people stop going to your gym #gymperu #gymnasioperu #ownergym #gymowner #advisorygym #projectgym #fitness #fypgym #gym ♬ original sound – Enrique Fernandez
“She came with low self-esteem, a person who is overweight, has a lot of problems trying to lose weight, has a lot of emotional problems, and when you train a girl with a good body and her only a little You spoke to him for a while, this person feels much worse than he arrived, ”he adds.
In this sense, he maintains that he has now realized that his instructors only see you training, “you smile, you explain the exercise spectacularly, but only to girls. When do we do the same with the ladies? When do you stay at the same time with the ladies?
“I want to see that if you gave a girl 5 or 10 minutes, give the lady who is looking at you 5 minutes; Even if you don’t believe it, she does look at you, she is seeing how she gives her preference and this lady feels bad, ”she maintains in the viral video of her on the Chinese social network.
As expected, the recording accumulates more than 2 million views on TikTok, which raised the applause of Internet users, who thanked all their customers for their great service.
“I would love to go to this man’s gym, my respects,” read a comment.
“The talks that all gym owners should give to their instructors,” explains another Internet user.
“Good leader”, reads another text.
In summary, in such a digitized world, social networks have become the essential part of people, which is why it is normal to find this type of viral stories, where customer service is demonstrated in some places and leaves the table at the table. to customers.
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