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Communication in social networks through the activism that they promote triggers an important variety of trends, which pose the challenge of communicating.
Twitter has positioned itself as a space of great influence due to the ability of its messages to scale.
The work of Guillermo del Toro doing activism in networks marks a key antecedent in communication, which to date continues to be effective.
the filmmaker William of the Bull has asked the Secretary of Foreign Relations, Marcelo Ebrard, for help in yet another lesson in activism with which he joins campaigns asking for his help on social networks such as Twitter.
The measure is an important case of how social networks are used to carry out social activations, because through these measures a key reference is established, which is to identify the consumer and establish before them proposals that they ask for when promoting campaigns or those that is added when he is summoned to movements, where personalities such as William of the Bull They have become great personalities within this medium.
In the situation in which Guillermo del Toro has been involved on this occasion, the filmmaker has responded to a campaign launched by the CEO of Pimienta Films, Nicholas Celisto denounce an alleged case of corruption, where a Morelos judge granted permission to the father of his nieces to take them and take them to Israel, since the care and custody of the minors is in the hands of the mother in both countries.
Immediately, the creator of classics like El Laberinto del Fauno responded and through his account Twitter and asked the Secretary of Foreign Relations, Marcelo Ebrard, to support the resolution of the case.
Hello Guillermo, yes, now I check what happens and what we can do.
– Marcelo Ebrard C. (@m_ebrard) March 10, 2022
social media activism
Network activism happens anyway and we can see it not only with the decision of Guillermo del Toro, joining the desperate call of a fellow filmmaker to avoid injustices against his family, we have also seen it with his commitment to talent management .
In 2019, the call that del Toro launched to add professionals to the Pinocchio film went viral and for this he was hiring:
– Production coordinator
– Production Secretary
– Set designer
– Specialized color designer
– Character Designer
– Puppet Production Manager
– Modeler
– Wig manufacturing specialist
– Costume Designer
– Puppet doctor
– Art Coordinator
– Animation coordinator
– Publisher
– Animation coordinator
– Stop motion specialist
– Animation Specialist
The capacity of social networks has become an interesting case of communication, of how to take advantage of this medium to be able to achieve substantial changes not only in social situations, but also in areas where these media have been consolidated, such as talent management, sales In short, the areas where they have become intrinsic are diverse and the scope of the results in which they are implemented is diverse.
We saw a great example of this at the time when del Toro also made a call on social networks, to prevent Netflix from hiring dumb people in the country.
“I have a request for Netflix: don’t hire dumb people. It must be ensured that the people who are in charge of these projects have an open mind and that those who want to copy what is established in other countries are not hired”, he sentenced at the time (2019) and the message immediately went viral at the level international.
This type of activism is what has been patented on platforms such as Twitter, where personalities join campaigns led by brands or consumers, but also activate very powerful messages based on the social, cultural or commercial value they have when they are released on the market.
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