- For those who aren’t happy with the original Apple AirPods Max case, Gucci has an alternative ready.
- The Italian firm is launching a special case for AirPods Max, but of course its price is not cheap at all.
Gucci is launching a special case for Apple’s AirPods Max and, truth be told, its value is higher than the headphones themselves.
The Italian firm is, without a doubt, one of the most famous and prestigious in the world. Founded in 1921, Gucci has become one of the most glamorous and important luxury brands globally.
In 2020, the year of the pandemic, Gucci presented itself as the fourth most valuable luxury brand in the world, behind only brands such as Louis Vuitton, Chanel and Hermès. By 2021, the Italian firm was already worth some US$27.2 billion, making it the largest brand owned by its parent company, the Kering Group.
Over the years, various industries not related to fashion have decided to take Gucci as one of their main banners in order to reach a new consumer niche.
To mention an example, last year, on the occasion of 100 years of Gucci and 20 years of Xbox, both brands came together in an exclusive design that, in fact, managed to captivate the gamer community.
The Xbox Series X by Gucci Xbox console officially launched on November 17, priced at $10,000. On that occasion, the company released a statement in which it spoke of the meaning of this alliance:
“The project speaks to Gucci’s search for new cultural areas to explore, always in order to encourage the promotion of character and self-expression. For video game fans, enthusiasts, and fans alike, this exclusive console and carrying case is an eclectic, collectible set, with nods to the past, present, and future.”
Today, added to this strategy of the Italian firm, a new product of the brand arrives, one aimed at another consumer niche, but which shows how Gucci has been growing and continues to launch into new areas.
And it is that, for those who are not satisfied with the original case of the Apple AirPods Max, Gucci has an alternative ready that, in fact, costs more than the headphones themselves.
The “Ophidia” case, as this new product of the brand has been baptized, has the style of a traditional Gucci bag, but it is perfectly designed to carry the AirPods Max.
“The Ophidia Case for AirPods Max by Gucci is an exclusive to our online store that brings together vintage and contemporary through its archive-inspired design elements [de Gucci]. Playing with the contrast between past and present, the interior of the accessory is printed with ‘Hodiernum’, a Latin word that means ‘belonging to today’”, the Italian firm mentioned in a statement.
Now, what is the price of Gucci’s “Ophidia” case? Of course, being a product of one of the most recognized brands in the world, we are talking about its price, as such, it is not cheap at all. In fact, it costs almost twice as much as the AirPods Max themselves.
According to what has been reported in different media, its value is $980 dollars, which is approximately 870 euros or 20 thousand Mexican pesos.
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