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When education falls into the hands of millionaires, they undertake concepts such as Donda Academy, humantree either Ad Astra.
The Reputation Institute has measured which brands have the highest reputation in the world.
Ricardo Salinasassociated with schools such as Humanitree Y Aztec campusundertook in the educational sector with the pretext of innovating in the segment, just as kanye-west has done, with a school that seeks to innovate in the segment, hand in hand with a culture that rethinks the basic principles of education.
With this in mind, it is important to see the flexibility of personal brands for segments that seek to generate a social and cultural impact, to renew traditional patterns and scale businesses where one point cannot be underestimated, the ability of brands to be able to take on activities that They seek to demonstrate the value of brands to the consumer, but from the angle of social commitment, a more than relevant category in marketing.
In the “2019 Retail Marketing Playbook” behaviors generated by consumers before brands identified as socially responsible were identified and most of them, the 66 percent, considered that more brands should take a position on the importance of social values; the 61 percent He said that he would recommend a brand to his friends if it aligned with his values; the 52 percent He said that he would spend more on brands that are socially responsible. In general, the commitment of brands to social practices is a win-win both for the segment where it is making an impact, and for the image of their brands before consumers.
This has led to the consolidation of brand reputation indexes in the world, such as the one publish Reputation Institute, where the organization has identified at the time, brands such as rolexLego and Google, as the most reputable firms in the world.
The watch brand, for example, has the famous “Rolex Artistic Initiative”where it turned the brand promise, of being a watch with perpetual service, into transmitting the culture with this same approach, where the mentoring of artists is supported.
From measurable reputation to educational actions
While brands like Rolex have artistic initiatives that have helped to establish themselves as the brand with the best reputation in the world, there are other personal brands that make their own battles to become activists with a social effect, the case of Ricardo Salinas, who argues that open a private school like Humantree.
“This is what our project is about: preparing children for a successful future, in a world that is constantly changing and dizzying,” explained the businessman about the business model of private schools, which kanye-west has imitated with the launch of Donda Academy, which is explained as an institution dedicated, they explain, to allowing “students to guide instruction based on their interests and abilities. We promote ideation, prototyping, and real-world implementation.”
This commitment to private education as an effort for change determines activities that have been established in the market and that alert us to a transcendental concept, which is the communication of these actions.
A very interesting case is that the educational commitment in the hands of millionaires has even led personalities like Elon Musk to create a school concept like Ad Astra, which, more than patenting educational models that are adopted internationally, generates suspicion and false responsibility Social.
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