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The Gucci movement reminds us of multi-million dollar operations run by personalities like Tom Ford.
Within the luxury market there are estimates from platforms such as Statista, which describe the value of brands in this segment.
Like Gucci, one element that sets it apart from the other brands it competes with is the creative talent behind these companies.
gucci it was made from a new creative director and on this occasion, the famous fashion brand has announced that it will maintain its reputation in the market.
The announcement and added to cases such as the purchase of the make-up and perfume unit of Tom Fordreminds us of how important creative talent is in fashion brands, because based on the reputation they build, they manage to define interest on the part of the consumer and, most importantly, of the groups that control these huge consumer segments, as warns a Estimate of Statista exclusively for its subscribers, where it is said that the income for this 2023 will be one thousand trillion dollars.
New designer at Gucci
gucci It has acquired a new creative talent and with it sets a trend in the talent management of companies that base the value of their brands and their products on creativity.
Within the fashion market, designer heads have become important references, since the demand that the launches of both garments and accessories generate depends on them, in addition to the social conversation they generate in the consumer, since it depends on it. the positive image they maintain.
Saturday of Sarno is the one who will occupy the place that he left vacant alessandro micheledesigner who caused great controversy by announcing his departure from the firm, after leading a series of launches that generated various trends, from the attraction of generation Z to the luxury segment, to the sale of products that highlighted the brand on social networks, due to the viralization of their accessories.
Among the first comments generated by de Sarno’s arrival at the creative head of guccithe husband of Salma Hayek and president of kering (group that owns Gucci), Francois-Henri Pinaultexplained that “the house will continue to influence fashion and culture with highly desirable products while bringing a unique and contemporary perspective to modern luxury.”
Marco Bizarri, President of gucciHe explained the new creative director’s “deep understanding and appreciation for the Gucci legacy.” “He will lead our creative teams with a distinctive vision that will help write this exciting new chapter.”
At the talent management level, it is important to see that the hiring of de Sarno occurs with the acquisition of talent from a person outside the company, since previously, as happened with Michele, they had opted to promote a company collaborator to the creative position.
As we have emphasized, the creative position in fashion brands is a key position, since it represents for these companies the person responsible for creating what they will be known for or punished by the consumer.
Invariably, these personalities have made fashion brands very important business entities, as Tom Ford demonstrated at the time.whose makeup and perfumery unit was purchased by Estée Lauder for $2.8 billion.
These cases show us how the fashion industry, through the various sales variants it has, depends on the image to be able to position them and achieve sales strategies appropriate to the names that make these key reference firms in the market.
