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This case is added to that of Costco that surprised with the sale of high-cost diamond rings.
Palacio de Hierro is, together with Liverpool, one of the leading brands in department stores in Mexico.
The value in the supply of products makes assorted inventories strategies with great impact on the market.
He iron palace had the idea to sell a screen, that after a discount ended with a price of three million pesos and the formula, in addition to surprising the cost, is similar to that of Costco, which has a ring for sale of six million pesos for having a diamond set.
The offer of products with surprising inventories draws attention in the market, because it helps to understand why a store is visited, as revealed by the study “Consumers want it all”in which it is noted that the experience offered by the stores and the offer of products are what motivates being in them.
Cash payment of two million pesos
Palacio de Hierro viralized the discount of a screen of four million pesos, so this brand demonstrated how important it has become to have in the market, with elements that help to better integrate the consumer into their activities.
On June 15, we announced the arrival in Mexico of Samsung’s 110-inch screen with Microled technology, which stood out in the market for being an unexpected proposal in the electronics segment.
“Being global leaders in screen sales for 17 consecutive years is a constant challenge, which has led us to evolve our products to offer people the best technology with surprising experiences that they can enjoy at home. Microled will set an innovative trend for everything the screen market”, he said on that occasion Alejandro JaritzDivision Vice President Consumer Experience (CX) at Samsung Mexico.
The peculiarity of this screen is that it has a million-dollar price, which Palacio de Hierro discounted, to encourage consumers to take the screen with a price of four million 285 thousand 713 pesos to two million 999 thousand 999 pesos and ten cents, only if paid in cash.
Like Palacio de Hierro selling screens of three million pesos, Costco has engagement rings for sale of more than six million pesos (349 thousand 999.99 dollars), realizing the diversification of inventory that stores with unusual products in their product offering can achieve.
Having said this, it has become essential to understand the value of the offer in the market and how a product of six million pesos can be relevant.
The store offer consists of a pink diamond embedded in a ring with white diamonds, which give the piece a unique characteristic in the market, as an accessory that has drawn attention to understand what consumers prefer today and is the opportunity to live experiences as warned by the study cited at the beginning of the note.
This has obviously helped brands to establish themselves in the market with tremendously viable resources, in which it is noted that an element that cannot be lost sight of is the one that reveals the ability to transcend the market, where an element that has served guideline before the consumer is the one that has to do with the value of the brand.
In Palacio de Hierro they sell a Samsung screen for (with a discount) THREE MILLION PESOS. You read correctly, a small apartment in CDMX. Kiobo. pic.twitter.com/vZQNnHGAEu
— mareoflores (@mareoflores) June 19, 2023