In 2022, Gucci’s revenue increased 32 percent to $3.5 billion.
Gucci is one of Mexico’s favorite luxury brands.
Palace Skateboards is a London-based skate and clothing brand established in 2009.
Consumers have changed around the world, which is why many brands are implementing strategies such as collaboration and co-branding to reach them. Recently, the new collaboration between Gucci and Palace, the skate and streetwear brand created by Lev Tanju and Gareth Skewis in 2009, was unveiled, which will arrive with a long-awaited collection.
Collaborative marketing or co-marketing, as defined by HubSpot, is an action undertaken by two companies where they work each other with promotional efforts to incentivize a co-branded or co-branded offering.
Since Business2 Community They highlight that the alliance is between organizations with similar audiences and that in particular the work focuses on developing marketing content and collaborative strategies.
Gucci and Palace come together with a collection
After several days of speculation and uncertainty, the rumors were confirmed this Tuesday, when the new collaboration between Gucci and Palace was announced.
The collaboration of the brands deals with a crossover with Gucci Vault, the concept store launched from the mind of creative director Alessandro Michele.
According to the firms, the launch is scheduled for October 21 only at key points, which is why they announced several coveted products in their spot.
Directed by regular Gucci collaborator Max Siedentopf, the spot demonstrates the creativity of both brands, as the first half of the ad focuses on an otherworldly party set to the tune of the 1990s rave hit Prodigy, Out of Space. Next, a footballer appears floating in the scene through an umbrella, in the style of Mary Poppins.
In that sense, this collaboration is long-awaited, as Palace has cemented skatewear as a major element in the luxury trend. For what is not the first time that the brand has collaborated with a luxury firm such as Polo Ralph Lauren, Palace has started to work on the archive of the prestigious American designer.
For its part, the Gucci brand has been collaborating for a long time like the ones it did with the sports firms Adidas or The North Face.
This collaboration is not the only one that occurs in many brands, since food and clothing brands have come together in order to reach new consumers. As an example, McDonald’s and UGG joined this opportunity to launch shoes inspired by chicken nugget. Or the one made by KFC and Crocs who came together to present an $89.99 shoe, which was immediately chosen by fashion lovers who attended New York Fashion Week.
In conclusion, these types of collaborations where brands achieve a large increase in their consumers are becoming more and more normal.
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