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There is a key memory in the market today and it is the one that has to do with the ability of brands to innovate in the way they accompany consumers.
From this accompaniment, studies of firms such as Market Stats Ville they estimate an investment in sponsorships of 112 thousand 200 million dollars.
Like Grisi, Hisense has entered the sports market but electronic games.
the entrance of gray The sports market reminds us of how important physical activity has become as a scenario for brand exposure, through the accompaniment they provide to members of these segments and good sponsorship is a case to be analyzed.
“The sports sponsorship market was estimated at 64.8 billion dollars in 2021 and the industry is expected to grow 7.5 percent until 2030, when it reaches a value of 112.2 billion dollars,” he explained. Christina GoughStatista analyst when presenting the exclusive results of a study of marketstatsville.comwhich help us to measure how important it has become for sport to participate in this income.
Grisi in the sports market
A peculiar sponsorship from the hand of Grisi occurred in the Mexican Soccer Federation, so now the Mexican brand is a sponsor of the National selection.
“It is a true honor to join one of the most beloved families in Mexico, that of soccer. From now on and for four years, we will be accompanying the path of the Mexican National Team in various sports fairs both nationally and internationally,” he explained. Alejandro Grisi, about the entry of this popular brand into the Mexican soccer market.
Grisi’s arrival in the sports segment with a sponsorship, explained jose romanoGeneral Director of Sales of the FMF, part of making alliances that identify the team with commercial firms with which they identify themselves as Mexicans, so a company that has been selling personal hygiene products for decades for the Mexican consumers, in addition to being a local brand, it makes all the sense for sponsorship.
This type of alliances between brands and organizations remind us of how valuable sport has become, realizing how important private capital is in sport, since in addition to salaries for the heads of the famous federations, part of these are dedicated income, explained Romano, to the development of the 14 national teams, in order to generate experiences.
Sports sponsorships do not disappoint today and have become an opportunity to generate increasingly valuable consumer patterns among which we discover not only traditional sponsorships, now guidelines such as that of Hisense collaborating sponsor official at Telcel UNIVERSITY Esports Mexico, university electronic sports circuit, with a bag of 20 thousand dollars in prices.
“At Hisense we believe that video games are an excellent educational tool, and we are excited to be part of this chapter in the history of esports. Together with Telcel UNIVERSITY Esports México we will work promoting the talent and passion of young players, laying the foundations for a promising future in the world of esports”, he explained. Manuel Medina RiverollDirector of Marketing and PR in Hisense Mexico, justifying the investment in this activity.
If we see the quotes of Alejandro Grisi and Manuel Medinaboth make these investments in sponsorships to accompany sports communities and achieve identification in these collaboration exercises where it becomes tremendously relevant for brands to be able to scale in the sports market with definitive sponsorship exercises.