After the premiere of the barbie movie, became one of 52 to gross more than $1 billion at the box office. However, it is the first on the list to be directed by a woman: Greta Gerwig makes film history and marketing continues to take advantage of it.
But, beyond the box office success, which has been accompanied by an advertising and marketing campaign, it caused both the networks and the streets to be painted with pink, or better known now as the ‘Barbiecore’.
With the arrival of the film of the most famous doll in the world, thousands of companies took advantage of the furor and bought licenses from Mattel to sell products inspired by it. While others, they did it in ways that some call innovative or beyond the limits.
New Mattel products inspired by the Barbie movie
The new extended collection joins the 10 items that were originally released.
“We are delighted to see how much love and enthusiasm the Barbie movie has already generated among fans”says Lisa McKnight, Executive Vice President and Chief Brand Officer at Mattel. “With the latest editions of the collection, we offer even more ways for fans to immerse themselves in BarbieLand and celebrate the characters and relive the stories they see on the screen. Barbie continues to be the cultural event of the summer, and as we chart Mattel’s path into the future, she will continue to be an icon of empowerment and inspiration for generations to come.”
This extended collection includes new looks worn by the iconic characters Barbie and Ken, as well as a doll “Rare Barbie”.
Ken with Mojo Dojo Casa House look
This one was inspired by the rock outfit he wore ryan gosling, by having the mansion of their dreams. Ken was only offered for sale in Mattel Creationsand includes a black fringed biker vest, faux fur coat, bandana, jeans and a fanny pack.
On the other hand, its price was 75 dollars, approximately 1,280 Mexican pesos. But, there is bad news, it sold out within hours of going on sale on the website.
Rare Barbie Doll
Weird Barbieinspired by the character of Kate McKinnon, is one of the new products that has caused the most sensation.
So, she’s wearing a bright pink dress with colorful artwork and puffy sleeves, green snakeskin boots, and short, unkempt hair to emulate a doll that’s been “played with too much.”
Also, they launched Ken and Barbie in inline skating outfits, Barbie with a Pink Power Jumpsuit and Ken in western attire.
Barbie’s coffin
We said before that many industries could benefit from the trend that Barbie brought. But, it was hard to imagine what level she would reach. In the city of Ahuachapán, El Salvador, the Alpha and Omega Funeral Home launched coffin designs inspired by the famous doll. This product has generated an amazing demand.
According to the AP news agency, Isaac Villegas commented “the pink coffin already existed, but when the Barbie movie came out, we wanted to join the trend and publish because I think these things generate a lot of interest, for better or worse.”
In the campaign, it is offered with a 30% discount and says: “There are things that cannot be avoided but can be foreseen.”
However, it has not been the only company in the funeral industry to come up with the idea. He barbie coffin it is also already sold in Irapuato, Guanajuato, Mexico.
“So you can rest like a Barbie,” says the promotional art for this funeral home.
“Because every Barbie deserves a quality rest, we offer you the Barbie House, only in Ataudes Irapuato.”
So, there is already an option for eternal rest like a whole doll.
Mariel Otero Journalist passionate about fashion, the world of beauty and the source of lifestyle. Lover of stories worth telling, series, movies and sagas. Cheesy and closet geek.