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The fulfillment of the dream was due, thanks to the union between Delta Air Lines and the retirement home Heartis Senior Living.
Providing experiences such as the one indicated demonstrates an effective way of generating conversation and acceptance among consumers before brands.
Living the Dream, is the name of the initiative, which seeks to fulfill a dream, among the residents of the Heartis Senior Living retirement home
One aspect that generates a strong link between brands and consumers, are those stories that have nothing to do with selling, but rather, are those stories that have an experience of suso, since the community immersed in the internet, turns out to be extremely susceptible to this type of content, which organically generates a feeling of loyalty and associates the firm with a good reputation, within these stories, some of the most common are those alliances that seek to fulfill dreams, such is the case of the union between the retirement residence Heartis Senior Living and the aeronautical company Delta Air Lines, who sought to celebrate the life and dream of a retired flight attendant who wanted to get on a plane and work again.
Geraldine Johnson, a retired flight attendant, was credited with the fulfillment of a dream, despite her advanced age the grandmother wishes to return to her longing years and be a happy flight attendant, the resident of the retirement home, sought an approach to the memory of a of the aeronautical practices of his youth, it was for this reason that the institution contacted the purser Sweden Hunter, belonging to the crew of Delta Air Lines, with which the contact was generated that allowed her to take the grandmother to one of the cabins exhibited inside the Delta Flight Museum.
Inside the space, the retired flight attendant, held the safety demo for walkers and recent Heartist, who accompanied the trip, likewise it was announced that the Delta flight attendants sent some gifts to the woman, through the retirement home, a reason that gave her even more joy. This moment was shared by the retirement home from its official Twitter account, where the importance of fulfilling a dream and how beneficial it is for people to feel happy is pointed out, as an example a user writes in comments.
“how wonderful!!!! She is absolutely beautiful and her smile is unique.”
Within the digital conversation, generated as a result of the publication, it is demonstrated, the organic feeling that is generated for the benefit of the relationship between brands and Internet users, which become possible consumers, examples such as the message posted on Facebook, also shows that good intentions are always celebrated in networks, as demonstrated by the network user when she commented: “She still has class. I have always thought that there should be a retirement place for airline retirees 💃🌫💋I’m glad you got your wish.”
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