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In studies like “China chic: the emergence of Chinese luxury brands” he realizes the importance of luxury for the consumer.
Stella McCartney It is one of the luxury brands that pioneered the use of sustainable materials.
The value of Palacio de Hierro is due in part to its track record in the market.
Palacio de Hierro will start selling sustainable clothing and the measure announced by the famous chain of department stores is striking because it defines activities that we cannot lose sight of.
“According to a survey of Gen Z consumers in China in 2020, more than two-thirds of respondents said they bought luxury items to reward themselves. In addition, about 45 percent of the young people surveyed said they bought luxury items to boost their confidence,” he explained. Yihan Maanalyst of Statista when presenting the study of “China chic: the emergence of Chinese luxury brands” exclusively to subscribers of the platform and the study helps us to understand how important it is to adapt the demand for high-cost products to the maelstrom of luxury demand that is being registered.
Palacio de Hierro launches sales
Palacio de Hierro presented its latest product and it is Chester & Peck, the chain’s brand, which will begin to sell garments made with raw materials from Della Terra, that is, it will use linen, which requires little water when grown, In addition to the fact that once spun, it is one of the fabrics with the longest useful life and is biodegradable when discarded.
Another material that attracts attention is organic cotton, where we discovered that this material is the least damaging to the soil where it is grown, or Tencel, a product of sustainable eucalyptus, as well as cupro, which is the result of regenerated cellulose and is called by some as vegan silk, in addition to garments with recycled cotton, for which a fabric is being used that is the result of fibers that did not demand high amounts of water, in addition to avoiding the use of fertilizers, pesticides or insecticides and helped reduce the amount of this material in the trash.
“Sustainable fashion is becoming increasingly important globally, protecting the environment is everyone’s commitment and for the good of all,” explained the brand.
It is innovation in the sustainable fashion segment and it surprised us with a very interesting process and it is the one that has to do with how valuable innovation has become in the market for the consumer.
Under this approach, it is important to identify what is interesting to assume today in the market, where very important brands have been established, among them those that have to v
The action of El Palacio de Hierro in fashion has been followed by other huge brands in the luxury industry such as Stella McCartney, who pioneered the use of sustainable and organically sourced fabrics for making garments.
This McCartney proposal arose at a time when the greatest symbols of luxury were fur or products of animal origin, which were used indiscriminately, which generated very important complaint movements that led firms like Armani to completely suspend the sale of garments made with animal skin.
Currently, Farfetch sells McCartney products with the sustainable choice seal, that is, “selling 100 percent responsible products, that is, generating all revenue from products that are independently recognized or certified as better for people, for the planet or for animals, and services that enable positive change.
This proposal, whether from a department store brand such as El Palacio de Hierro, which is starting to sell sustainable clothing, or Stella McCartney, who is embarking on the path to selling sustainable clothing, the important thing is that the culture of fashion consumption has diversified , promoting the consumption of products that have been adapted to the market that has currently been consolidated before the consumer.
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