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Social media popularity has become increasingly valuable based on brand seasonality.
Within the Digital 2022: Global digital overview study, a very important measurement was made of what attracts network users from these platforms.
A grandfather started out as a CM and wrote messages on his typewriter and shows how the new generations are adopting the new trends in social media marketing, at a time when increasingly valuable work patterns have been noticed.
Given these expectations, valuable activities have been configured in the market, where one element has been definitive in this exercise and it is the identification of activities that manage to attract attention in social networks and establish activities that are increasingly valuable, if we take into account the adaptation they make by generation of technologies such as social networks.
In a study that Insider Intelligence ran, identified a very clear profile of Baby Boomers about the relationship they have with social networks and that is that according to the study there are three profiles of accounts in social networks: commercial, influencers and shops of retail.
In the first, 39 percent of Baby Boomers followed them, the influencers only 9 percent of these older adults were interested in tracking their activities, while store accounts for retail they were followed by 55 percent of them.
These results give a profile of users by age, more interested in information to be able to make purchase decisions based on promotions or actions very focused on sales, without stories and with official communication from organizations converted into social media accounts. .
@chavekp I died 🥹 #grandparents #birthday #Grandpa ♬ Slipping Through My Fingers – Ethan Hodges
This is an interesting exercise to see the history that “@chavekp” posted on his account TikTokwhere the user assured that her grandfather used a typewriter to respond to the comments of his followers, as a way of professionalizing what can be called writing work. CMsince it indicates what to publish with the help of an old writing equipment.
Within the video that has more than 500,000 views, the man is seen writing messages on his typewriter, so that according to the granddaughter, she knows what to respond to the man’s followers on her Twitter account. Facebook.
Some followers have recommended that instead of transcribing them, you photograph them and show the answers, others have warned you that you can buy keyboards in the shape of a typewriter keyboard, so that when connected to a tablet or computer you have the experience of doing it on a device of this type.
History is proof of how important social networks are and studies such as the “Digital 2022: Global digital overview”where I know warns that 47 percent do it to keep in touch with family and friends, such as the older adult in this story, who responds not only to followers, but also to relatives who write to him for his birthday.
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