GoTrendier, the leading community for the sale of second-hand clothing online, seeks to reach 6 million reused garments in Mexico this year, which represents a saving of 112.800 million liters of water. LThe company reports 5.5 million garments from the fashion industry that have been given a second life in Mexico, and plans to exceed 9.5 million users.
GoTrendier, Founded in 2016, it is a pioneer in the digitization of the purchase and sale of second-hand clothing. Currently in Mexico, occupies the leadership of the segment with the publication of more than 20,000 garments per day, an inventory of more than 20 million garments and seven million users, in its global operation, users exceed nine million.
At the end of 2022, the e-commerce company received a Series B investment for 14 million dollars from IDB Invest, Creas Impacto and IDC Ventures, which was joined by previous investors such as IGNIA, JME Ventures, Bonsai Partners and Pedralbes Partners. With this capital, the company is reinforcing its position as a leader in the second-hand clothing market, which is growing at a global rate 3x faster than traditional fashion retail.
In the midst of a period of investments with great uncertainty for the startup ecosystem, we managed to raise a very significant amount thanks to our growth and environmental impact. Our model incorporates fashion in the circular economy, mainly promotes female entrepreneurship and has a real impact on caring for the environment.
Ana Isabel Orvañanos, Country Manager Mexico of GoTrendier.
According to the United Nations Conference on Trade and Development, the fashion industry is the second most polluting in the world, it takes 2,700 liters of water to make just one cotton shirt, 29,000 liters of water to produce jeans and 8,000 liters to produce a pair of leather shoes.
The second-hand clothing market and its impact
“By giving clothing a second chance, you can have multiple positive impacts, since every time a garment is sold on GoTrendier, a woman not only benefits her economy by generating extra income from the sale of garments she no longer wears, It also provides buyers with the opportunity to purchase fashion with discounts starting at 50% while avoiding new environmental footprints such as wasting water and the emission of tons of carbon dioxide and garbage by purchasing new garments,” added the directive.
The global second-hand clothing market is estimated at $119 billion and is expected to reach $218 billion by 2026. This is the result of the greater popularity and demand for second-hand clothing among the general public, a result of its cost-benefit ratio, but also of a greater interest in sustainable fashion.
GoTrendier in numbers
- 7 million users in Mexico add GoTrendier, who accumulate approximately 15,000 garments uploaded every day.
- 84 times full the Azteca Stadium equals the users of this platform.
- 1.3 million people have generated additional income with this startup.
- They seek to save 112,800 million liters of water this year with the second-hand clothing market.
- GoTrendier has raised 17 million euros in two rounds of capital. They will be used to develop and consolidate the markets of Mexico and Colombia in their expansion throughout LATAM.
Editorial Team The editorial team of EMPRENDEDOR.com, which for more than 27 years has worked to promote entrepreneurship.