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In 2021, it is estimated that the global size of the RE market will be around 59 billion dollars.
It is expected that in 2024 the AR will continue to grow until it touches the threshold of 300 billion.
By 2023 there will be approximately 1.7 billion mobile AR users worldwide.
Technology continues to grow in recent days, especially with the new tools that have emerged. Recently, Gorillaz announced on their YouTube channel that they are holding a public concert at locations in the United States and England that can be seen thanks to an application available in the Google Play Store and Apple App Store with augmented reality.
It is not the first time that we hear about new technologies, such as augmented reality (RA), which is a type of technology that allows layers of virtual elements to be used on real images. This type of technological tools offers interactive experiences to the user from a combination of the virtual and physical dimension, through digital devices such as smartphones.
According to a study by AR Insider of the latest forecasts made for the augmented reality sector, by 2023 there will be approximately 1.7 billion mobile AR users worldwide, that is, more than double the number registered in 2020. .
The concert
This Friday, Gorillaz announced on their YouTube channel that they are holding a public concert in locations in the United States and England that can be seen thanks to an application available in the Google Play Store and Apple App Store stores.
It was possible to know the event, which was announced as “an immersive live experience”, will include augmented reality technology, with which users and followers of the musical group will be able to see the avatars of the members playing Skinny Ape, the new theme from his upcoming album “Cracker Island”.
The band’s announcement also came alongside their “Gorillaz Presents” app, which is now available to install from the Google Play Store and App Store.
This group event will be a concert with augmented reality technology that can be seen with an application from the Play Store and App Store, with it, people who may be present in Times Square in New York on Saturday, December 17, 2022. and Piccadilly Circus in London on December 18, 2022, will be able to have the band’s immersive experience which, from what can be seen in the event trailer, could include giant characters playing and singing on top of the buildings in the areas in which the presentation will take place.
The iconic group announced that the experience can be present anywhere, even if users cannot attend live dates, the Gorillaz application will also have a “desktop” version that will show the band’s avatars in a version miniature that can be projected on a surface.
“The Gorillaz larger-than-life experience can be viewed as many times as people like from their smartphones until June 2023 and according to the announcement made by Google, the augmented reality experience will not stop once they are finished. presentations,” they explain.
It is not the first presentation of a group in this digital environment, as Food Fighter have also performed in the metaverse, bringing a different experience to their fans.
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